Role: Growth Marketing Lead (Paid Social)

Location: Remote - US or Canada (Not open to other international candidates)

This role requires hands on experience managing large Paid Social campaigns on META and LinkedIn for a newsletter / email entity.

As of 2025, our client stands among the world’s most influential newsletters, delivering must-read content to over 6 million professionals and tech enthusiasts every month. Renowned for its sharp, highly curated snapshots of cutting-edge innovations and emerging trends, it’s the go-to daily pulse for anyone who wants to stay ahead in technology.

The Role

Searching for a paid social media specialist who can amplify paid growth initiatives and fuel rapid expansion across both subscriber and advertiser funnels. You’ll be the strategist behind our paid acquisition efforts — running experiments, refining campaigns, and uncovering untapped channels before the competition spots them.

This position calls for someone who can combine sharp analytical thinking with creative problem-solving and technical know-how. You’ll use AI-driven tools to quickly generate and iterate on ad concepts, dig into performance data to identify opportunities, and explore unconventional platforms that could open new paths for growth.

Your Responsibilities

• Full Ownership of Paid Media (Paid Social Media): Oversee campaigns on major platforms like Meta and LinkedIn while keeping CAC within ambitious targets.
• Channel Exploration: Identify and trial nontraditional advertising opportunities — niche publications, targeted online communities, podcast sponsorships, and emerging ad networks.
• Creative Production at Scale: Build a streamlined creative testing process using AI tools (e.g., Midjourney, Runway, ChatGPT) to produce and optimize ad variations rapidly.
• Data-First Decision Making: Design and evaluate A/B tests, monitor performance across cohorts, and make fast pivots based on LTV and acquisition performance.
• Budget Optimization: Double down on what works and cut what doesn’t, moving resources quickly toward the highest-return activities.
• Strategic Collaboration: Partner with Product, Data, and Sales to align campaigns with launches and broader company goals.
• Stay on the Cutting Edge: Track and test emerging ad formats, platforms, and AI capabilities.

What You Bring

• 3+ years managing large-scale paid budgets ($100k+/month) with measurable success.
• Strong command of Meta Ads, plus experience with LinkedIn and other rising platforms.
• A portfolio of creative ad concepts, ideally with examples of AI-assisted creation.
• Comfort working deep in performance metrics and identifying growth levers.
• Proven success in scaling unconventional acquisition channels.
• Independent, action-oriented work style with excellent communication skills.
• Bonus points for familiarity with Hubspot and WordPress.

Compensation: $120-$160k base $150-$200k OTE

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