Job Title: News Writer - NBA

Location: Remote (US-Based)

Employment Type: Freelance

About LH2 Holdings: 

LH2Holdings is an AI-powered digital media accelerator and holding company. We acquire or partner with digital media brands (content websites now > YouTube channels, social media creators, podcasts, and newsletters in the future) and scale them through tech, content and distribution infrastructure. 

This is powered by LH2 Media OS – an AI-powered platform that helps digital content brands scale by optimising the entire content value chain – from identifying viral topics and trends in real time to generating story angles, research, and editorial support. We currently work with ~25 brands across different niches with ~50M monthly page views under management, wherein each brand has been scaled 3-10x.  

Our vision is to become the largest distributed digital media company in the world. LH2 is being built by second-time founders who have scaled tech platforms with hundreds of millions of users.

About Fadeway World

https://fadeawayworld.net/ is a leading basketball media platform covering everything related to the NBA and the wider basketball world. Our content spans breaking NBA news, player performances, trade rumours, free agency, rankings, listicles, player comparisons, opinion pieces, historical features, and basketball culture. We aim to deliver engaging, informative, and entertaining content for passionate basketball fans, from casual viewers to dedicated NBA followers.

Role Overview:

We are looking for a fast-paced NBA News & Trends author to contribute to our daily coverage of the basketball world. The ideal candidate must have their finger on the pulse of the NBA, constantly monitoring breaking news, trade rumours, player performances, team developments, social media discussions, and trending basketball topics.

You will be responsible for identifying compelling stories, turning trending topics into engaging articles, and keeping our audience updated on everything happening across the NBA. The goal is to ensure Fadeaway World remains a go-to destination for the latest NBA news, opinions, and basketball discussions.

Key Responsibilities:

Monitor NBA news, social media platforms, and basketball trends daily to identify relevant and engaging story ideas.

Produce 2–3 timely articles per day covering breaking news, trade rumors, player updates, team developments, and trending NBA discussions.

Write engaging, punchy, and well-structured articles that provide readers with the latest information while offering relevant basketball context.

Capitalise on viral moments, player comments, social media debates, controversial decisions, and breaking announcements across the NBA.

Work under daily deadlines while maintaining accuracy, originality, and editorial quality.

Follow SEO best practices to optimise articles for Google Search, Google News, and Google Discover.

Required Qualifications:

2-3 years of experience in digital sports journalism, NBA writing, or a fast-paced online media environment.

Strong knowledge of the NBA, including current players, teams, coaches, league storylines, and basketball history.

Excellent writing, research, and storytelling skills, with the ability to communicate complex basketball topics clearly.

Ability to work independently, manage multiple assignments, and consistently meet daily deadlines.

Familiarity with SEO best practices, headline writing, and Google Discover/News optimisation.

Passion for basketball and an understanding of the NBA's online fan community.

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