As a Manager, Media Operations & Ad Technology, you will play a critical role in driving client's digital marketing efforts. You will be responsible for managing ad technology, campaign optimization, and data analysis.
Key Responsibilities:
Ad Operations: Oversee the implementation and management of digital advertising campaigns across various channels.
Ad Technology: Manage and optimize ad tech platforms like Adobe AAM, Target, Analytics, DoubleClick, DS3, Kochava, Branch I/O, etc.
Data Analysis: Analyze campaign performance metrics and provide insights to optimize future campaigns.
Team Leadership: Lead and mentor a team of ad operations specialists.
Cross-functional collaboration: Work closely with marketing, creative, product, and technology teams.
Vendor Management: Manage relationships with external vendors and partners.
Stay Updated: Stay up-to-date on industry trends and emerging technologies.
Required Skills and Experience:
Technical Expertise: Strong understanding of digital advertising technologies, including ad servers, ad tags, tracking pixels, and analytics tools.
Data Analysis: Proficiency in data analysis and reporting.
Project Management: Ability to manage multiple projects simultaneously and meet deadlines.
Leadership Skills: Strong leadership and team management skills.
Communication Skills: Excellent communication and interpersonal skills.
Problem-Solving: Ability to troubleshoot technical issues and find creative solutions.
Preferred Qualifications:
Experience with:
Programmatic advertising
Mobile Marketing
Data management platforms (DMPs)
Customer data platforms (CDPs)
Certifications: Relevant industry certifications (e.g., Google Ads, Adobe Analytics)
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