In this role, you will be responsible for planning, negotiating, purchasing, and optimizing media space across various platforms to drive maximum ROI for our advertising campaigns. The ideal candidate has a strong analytical mindset, deep understanding of all traditional media channels and excellent negotiation skills.

This role includes training designed to equip you with in-depth knowledge of our internal systems, client requirements, broadcast media fundamentals and core negotiation strategies.

You will work closely with the production team to ensure creative deadlines are met so we can reach the right audience effectively. Your role will be pivotal in bringing in quality cost-efficient leads for our client, while supporting the overall media strategy.

What You’ll Do (Essential Functions)

1. Develop and maintain positive relationships with sales representatives across multiple media markets
2. Negotiate rates that will generate cost-effective lead flow for the client, aiming for roughly 75% clearance rate
3. Analyze response data to optimize current and future media schedules, identifying programs/dayparts that are most effective in each individual market as well as recognizing larger trends across the country
4. Build effective, well-rounded media plans that meet client lead flow needs
5. Write thorough rationales that provide market insights to client and instill client confidence
6. Place orders and revisions with media, follow through to ensure that orders are processed
7. As new initiatives are taken on, work with the team to build and assess strategies for future campaigns
8. Stay up to date with industry trends and emerging technologies

What You Bring to the Table

1. An Eagle Eye: An uncompromising attention to detail combined with elite organizational skills. You catch the tiny data discrepancies that others miss.
2. Agility: We operate in a high-paced environment. You are nimble, efficient, and able to prioritize tasks on the fly without losing momentum.
3. Technical Savvy: Expert proficiency in Microsoft Office and comfortable toggling between Mac and third-party automation software. You use Slack and Zoom with ease to keep the team connected.
4. The Driver: A confident, assertive, and results-driven self-starter. You have the backbone to interact with media outlets and the discipline to self-manage your daily output.
5. Autonomy: The ability to think for yourself, make independent decisions, and pivot when necessary without waiting for an instruction manual.
6. Professionalism: A high standard for excellence when communicating with clients and a welcoming, professional remote workspace. You’ll be on camera for Zoom calls.
7. Team Player: A collaborative spirit who thrives in a team environment and views constructive criticism as a tool for growth.
8. Communication: Clear, professional, and timely communication skills. You are equally effective whether you are providing deliverables to a client or negotiating with a station.
9. Mindset: Analytical, data-focused, and possessed of an entrepreneurial spirit. You take full ownership of every dollar in the client’s budget to ensure maximum impact.

Qualifications

1. Experience: 3-5 years of hands-on experience in media buying, sales, client-facing roles or media negotiation
2. Bachelor’s degree or equivalent experience required

About Lead Surge

At Lead Surge, we don’t guess we grow. For 15 years, we’ve specialized in high-stakes B2C lead generation for the home improvement industry, where every headline and hook is held accountable. From TV and print to cutting-edge digital, we track every single response with one obsessed goal: delivering cost-effective, qualified leads that convert.

Lead Surge is a remote company based in MA. Remote applicants in CST or EST timezones will be considered. Lead Surge strives to ensure a diverse and inclusive workplace where all individuals are treated with respect and dignity. We are committed to creating an environment free from discrimination and harassment, and we celebrate the unique perspectives and backgrounds that each team member brings to our organization. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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