We are seeking a dynamic and experienced Web Manager to join our team. The ideal candidate will be responsible for overseeing our online presence, enhancing user experience, and driving digital marketing strategies. This role requires a blend of technical skills, creativity, and analytical thinking to effectively manage our website and online marketing initiatives.

Duties

1. Develop and implement SEO strategies to improve website visibility and search engine rankings.
2. Manage social media marketing campaigns across various platforms to increase brand awareness and engagement.
3. Oversee multichannel marketing efforts, ensuring cohesive messaging across all platforms.
4. Collaborate with the sales team on advertising sales initiatives to drive revenue growth.
5. Utilize Adobe Creative Suite for designing engaging graphics and promotional materials.
6. Execute digital marketing campaigns, including content marketing, email marketing, and performance marketing strategies.
7. Manage B2B marketing efforts to attract business clients through targeted campaigns.
8. Implement marketing automation tools to streamline processes and improve efficiency.
9. Maintain e-commerce functionalities on the website, ensuring a seamless shopping experience for customers.
10. Utilize WordPress for website management, including updates and content creation.
11. Apply HTML knowledge for basic website modifications and enhancements.
12. Conduct research to stay updated on industry trends and competitor strategies.
13. Write compelling copy for web content, advertisements, and promotional materials.
14. Manage Facebook advertising campaigns to reach targeted audiences effectively.
15. Collaborate with the product management team to align marketing strategies with product offerings.
16. Assist in budgeting for marketing initiatives to ensure cost-effective spending.
17. Analyze website performance using Google Analytics to inform decision-making processes.
18. Coordinate print advertising efforts as needed to complement digital strategies.
19. Manage Google AdWords campaigns to optimize online advertising efforts.

Experience

The ideal candidate should possess:

1. Proven experience in web management or digital marketing roles with a strong portfolio of successful projects.
2. Proficiency in SEO, social media marketing, multichannel marketing, and performance marketing.
3. Familiarity with Adobe Creative Suite, Google Analytics, WordPress, HTML, and email marketing tools.
4. Strong research skills with the ability to analyze data and derive actionable insights.
5. Excellent copywriting skills with a focus on engaging content creation.
6. Experience in B2B marketing, e-commerce management, and budget oversight.
7. A collaborative mindset with strong communication skills to work effectively across teams. If you are passionate about digital marketing and possess the skills required for this role, we encourage you to apply!

Job Type: Part-time

Pay: $1,500.00 - $4,000.00 per month

Expected hours: 1 – 20 per week

Work Location: Remote

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