Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion, empowering every woman with the knowledge she needs to take charge of her health.

As our Marketing UX Copywriter, you’re passionate about the Natural Cycles brand and inspired by our mission to pioneer women’s health. You’ll play a key role in shaping how potential customers experience and engage with us from their very first interaction.

Sitting within the marketing team and reporting to the Senior Copywriter, you’ll craft clear, empathetic, and conversion-focused copy that bridges the gap between marketing, growth, and product. Your goal is to turn complex ideas into simple, intuitive messages that guide users smoothly through acquisition journeys — from discovery to sign-up and beyond.

In this role, you’ll deepen your UX writing craft together with our Senior Copywriter while collaborating closely with designers, marketers and product partners. Together, you’ll build digital experiences that are visually cohesive, strategically written and optimized for clarity, consistency and performance.

This is a remote US-based role, with the expectation that applicants can commute to the New York office as needed.

What you will be doing

1. Initiate and craft clear, engaging, and conversion-focused copy for digital experiences across acquisition channels — including landing pages, sign-up flows/quizzes, emails, in-app messages, and paid touchpoints.
2. Exercise discretion and independent judgment when shaping messaging strategies, ensuring that content meaningfully supports both user needs and business objectives.
3. Collaborate proactively with and advise the designers, product managers, and stakeholders to recommend content approaches that improve clarity, usability, and conversion — while maintaining alignment with broader strategic goals.
4. Use A/B testing, analytics, and user feedback to refine and optimize content for impact, providing data-based recommendations and adjustments to enhance performance and impact.
5. Initiate and maintain a consistent brand voice and tone across all acquisition touchpoints, taking ownership of ongoing updates to ensure coherence and long-term maintainability.
6. Turn complex or technical information into approachable, user-centered messages that build understanding and trust.
7. Partner with and advise design and product teams to independently create seamless, intuitive experiences that balance creativity and clarity.
8. Support marketing and brand teams by connecting acquisition strategies with engaging UX content.
9. Contribute to and help maintain the UX writing style guide and content framework, ensuring they remain accurate, scalable, and effective as the product grows.
10. Work with research and analytics teams to understand user behavior, motivations, and pain points — using these insights to inform content strategy and recommendations.
11. Advocate consistently and proactively for the user perspective, applying professional discretion in every stage of content creation, ensuring clarity and empathy in every interaction.

What skills and experience we think you have

1. 3-5 years of experience driving UX writing, product copywriting, or digital content strategy, ideally in growth or acquisition-focused environments.
2. Strong understanding of UX principles, content design, and conversion optimization, with the ability to apply this knowledge to make informed recommendations that influence product decisions.
3. Proven experience shaping high-performing copy for digital funnels, onboarding flows, or marketing landing pages, using strategic judgment to determine the most effective messaging approach.
4. Comfortable using data, experimentation, and feedback to guide creative decisions, exercising discretion when interpreting insights and recommending next steps.
5. Excellent collaboration and communication skills; confident partnering with designers, product managers, and marketers, and advocating for content best practices.
6. Ability to adapt tone and style across audiences and touchpoints.
7. Demonstrated strength in brand storytelling and its role in building trust and driving action.
8. Highly self-organized and proactive, able to manage multiple projects while exercising independent judgment in prioritizing tasks and maintaining quality standards.
9. Curious, proactive, and open to feedback — eager to learn and grow your craft.
10. Familiarity with Figma or similar design tools, and analytics platforms is a plus.

What we offer

1. Flexible work arrangement — you will be part of a team based in and around the New York area that values effective collaboration and transparent communication, irrespective of work location.
2. Professional development — you will work alongside knowledgeable colleagues in the continuous growth and skill enhancement environment.
3. Modern technology — you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work.
4. Impactful projects — you will contribute to groundbreaking projects that redefine industry standards and create tangible value.
5. Commitment to quality — you will join a dynamic and progressive organization that prioritizes profitable, long-term product development.

Location

We are remote-first, but we find great value in being able to connect with our teams in person from time to time. Most of the team that you will work with is based within commuting distance of NYC.

Sounds interesting?

If you want to be part of a successful team, we encourage you to apply for this position as soon as possible.

We look forward to hearing from you!

Salary bracket: $100,000-$112,000

Natural Cycles participates in e-verify. E-verify provides the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

How to apply

To apply, just upload your CV and answer the questions on the application form. Keep in mind that we can't accept applications through email because of GDPR, and only applications submitted via the career site (and in English) will be considered.

At Natural Cycles we value diversity and inclusion because we know that teams with people from different backgrounds and experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for all employees and candidates.

While most offers will be closer to the starting range, successful candidates’ pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

Note: We are not looking for consultants or help from recruitment agencies

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