Quick Rx Healthcare Group is a NY-based healthcare organization operating in multiple sectors, including specialty pharmacy, and infusion treatment. With close to 20 years of industry excellence, Quick Rx is expanding its pharmacy operations and growing its team.
We are searching for Full-time SEO Specialist/ PPC Manger to join our team!
Responsibilities:
- Responsible for ensuring SEO is a key lever for traffic growth and business objectives by measuring efficiency through demand conversion and sales.
- Supervise customer online behavior via Google Analytics and other methods to identify and resolve issues related to search/navigation
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Lead planning, execution, and analysis of SEO programs and campaigns.
- Deliverance of analytical reports in relation to company established KPIs.
- Reviewing and oversight of campaign assets, from landing page design to email copy, you can provide strategic input when needed to make sure everything stays on brief and your strategy stays intact.
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Qualifications:
- Bachelor’s degree required.
- 3-5 years brand marketing, content marketing, campaign management or similar.
- Strong skills in developing and implementing lead nurturing strategies using marketing automation.
- Experience in 3-4 core brand/marketing specialty areas such as: content strategy, copywriting, positioning, SEO, email automation, CRO, lead scoring, inbound marketing, PPC or analytics.
- Ability to establish SOPs for repetitive processes as well as custom documentation.
- Ability to QA and test all completed work at an advanced level and carry out tasks accurately. Rare, if any mistakes.
- Familiarity with Google AdWords/Analytics, social media paid advertising.
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
Job Types: Contract, Full-time
Pay: $60,000.00 - $80,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
Work Location: Remote