We’re looking for a Marketing Specialist to own engagement and lifecycle strategies using Braze. You’ll design, launch, and optimize customer journeys across channels to drive retention, reactivation, and long-term growth.

Key Responsibilities

1. Build and execute data-driven lifecycle marketing campaigns using Braze.
2. Design and optimize customer journeys across email, push, in-app messaging, and SMS.
3. Create segmentation strategies to improve personalization and engagement.
4. Use Braze tools such as Canvas, Liquid scripting, and event-triggered workflows.
5. Analyze performance and turn insights into iterative testing and improvements (A/B testing, optimization).
6. Partner with Product, Data, and Engineering to maintain clean integrations and reliable data flow.
7. Help ensure compliance with data privacy standards and lifecycle marketing best practices.

Requirements

1. 2-4+ years of hands-on experience with Braze (especially Canvas and Liquid personalization).
2. Strong understanding of customer segmentation, A/B testing, and multi-channel messaging strategies.
3. Comfort analyzing campaign results and making data-informed recommendations.
4. Experience collaborating with technical teams on data pipelines and integrations.

Nice to Have

1. Familiarity with SQL, HTML, or basic scripting.

Are you looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find a perfect job now.