Careerscape is hiring a Marketing Specialist on behalf of our client, a fast-growing company based in Boston, MA. This marketing specialist role is ideal for a data-driven marketer who can plan, execute, and optimize campaigns across digital and traditional channels. If you're a results-oriented marketing professional with hands-on experience in SEO, content marketing, email marketing, social media marketing, and marketing analytics — we want to hear from you.

Compensation: $65,000 – $85,000/year · plus bonus opportunity

Responsibilities

1. Plan, execute, and optimize multi-channel marketing campaigns across email, social media, paid search, and content marketing
2. Develop and implement SEO strategies to increase organic traffic, keyword rankings, and search visibility
3. Create, manage, and analyze paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads
4. Write and edit marketing copy for landing pages, blog posts, email newsletters, and social media content
5. Track and report on marketing KPIs using Google Analytics, HubSpot, and marketing automation platforms
6. Coordinate with sales, product, and creative teams to align marketing efforts with business goals and revenue targets
7. Manage social media accounts, content calendars, and community engagement across all platforms
8. Conduct market research, competitor analysis, and audience segmentation to inform campaign strategy
9. Support brand awareness, lead generation, and demand generation initiatives
10. A/B test campaigns and landing pages to improve conversion rates and ROI

Requirements

1. 2+ years of professional marketing experience in a digital marketing or integrated marketing role
2. Bachelor's degree in marketing, communications, business administration, or related field
3. Proficiency in Google Analytics, Google Ads, Meta Business Suite, and marketing automation tools (HubSpot, Mailchimp, or Marketo)
4. Working knowledge of SEO, SEM, and content management systems (WordPress or similar)
5. Experience managing social media marketing across LinkedIn, Instagram, Facebook, and X
6. Strong copywriting, communication, and project management skills
7. Data-driven mindset with ability to analyze campaign performance and translate insights into action
8. Experience with CRM platforms (Salesforce or HubSpot) is a plus
9. Graphic design skills using Canva or Adobe Creative Suite is a plus

Benefits & Perks

1. Competitive salary with bonus opportunity
2. Medical, dental, and vision insurance
3. Flexible PTO and paid holidays
4. Hybrid schedule with flexibility in the Boston area
5. 401(k) with employer match
6. Professional development and certification support
7. Marketing tools and software provided
8. Team events and mentorship programs
9. Inclusive, collaborative work culture

About Careerscape

Careerscape is a staffing and recruiting firm connecting talented professionals with leading employers across 25+ industries. We fill critical roles through Direct Hire, Contract Staffing, Temporary Staffing, and Executive Search — each backed by industry-specialized recruiters. Our client for this marketing specialist role is a high-growth company based in Boston seeking top marketing talent.

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