Fridays is a fast-growing telehealth company redefining the weight loss experience through science-backed GLP-1 medications and compassionate, personalized care. Our mission is to make clinically proven treatments more affordable, accessible, and stigma-free—empowering people to feel confident, healthy, and supported.

We take a holistic approach to weight care, integrating mental health, nutrition, and lifestyle change with clinical expertise. With a multidisciplinary team of physicians, dietitians, mental health experts, and health coaches, we deliver personalized care plans tailored to each individual.

We’re looking for a Marketing Operations Coordinator to help scale our performance marketing engine, improve our processes, and ensure flawless execution across campaigns, platforms, and teams.

Position Summary

The Marketing Operations Coordinator plays a core role in maintaining the operational backbone of the marketing organization. You’ll ensure campaigns are launched accurately, systems are synced, processes are followed, and data flows reliably across teams.

This is an excellent role for someone who is detail-obsessed, analytical, proactive, and eager to grow in a fast-paced environment.

Key Responsibilities

Campaign Coordination & Execution

1. Support campaign setup, QA, and performance tracking across paid channels (Meta, Google, TikTok, YouTube, etc.).
2. Coordinate timelines and deliverables between internal teams and external partners.
3. Maintain marketing calendars and ensure consistent brand messaging across channels.
4. Create and maintain promo codes in Stripe.

Process & Workflow Management (New Section Added)

1. Support process implementation across Marketing, Creative, Product, Clinical, and Operations for new campaigns, product launches, promotions, and new channel tests.
2. Build, manage, and optimize workflows inside Monday.com to improve accountability, visibility, and speed.
3. Maintain updated documentation, SOPs, and process guides in Notion.
4. Support cross-functional alignment by ensuring stakeholders have required assets, compliance approvals, and timelines.

Marketing Systems & Automation

1. Assist with CRM and email operations including segmentation, workflow setup, and reporting.
2. Support lead flow management, ensuring accurate data syncing across ad platforms, CRM, analytics tools, and downstream systems.
3. Work with Looker, GA4, Northbeam, and VWO to support tracking, attribution, CRO testing, and data-driven optimization.
4. Help implement and maintain marketing automation, tracking enhancements, and QA processes.

Data, Reporting & Analytics

1. Pull and organize performance metrics (CTR, CPA, ROAS, CAC, funnel metrics) for recurring reviews.
2. Work with analytics partners to ensure data integrity and troubleshoot reporting discrepancies.
3. Support A/B testing, landing page experiments, and CRO initiatives through VWO and analytics platforms.

Cross-Functional Collaboration

1. Partner with clinical, product, and operations teams to ensure compliant and accurate messaging in all GLP-1-related materials.
2. Support content, design, and social teams with asset requests, timelines, and campaign requirements.
3. Ensure all marketing materials meet healthcare advertising standards and compliance guidelines.

Qualifications

Required

1. Bachelor’s degree in Marketing, Business, Communications, or related field.
2. 1–3 years of experience in marketing coordination, operations, or performance marketing support.
3. Strong understanding of digital marketing channels (paid social, search, email, CRM).
4. Proficiency with:
5. Meta Ads Manager, Google Ads, GA4
6. Monday.com, Slack, Notion, Figma
7. Looker, Northbeam, and basic A/B testing tools like VWO
8. Excellent attention to detail and strong project management skills.
9. Advanced Excel/Google Sheets skills with a data-driven mindset.

Preferred

1. Experience in telehealth, healthcare, or regulated industries.
2. Familiarity with HIPAA-compliant marketing practices and healthcare disclaimers.
3. Understanding of attribution models (MMM, MTA) and conversion tracking setups.
4. Experience collaborating with media and creative agencies.

What We Offer

1. Competitive salary and performance-based bonus.
2. Health, dental, and vision insurance.
3. Flexible PTO and remote-first work culture.
4. Opportunities for career growth within a mission-driven, rapidly scaling health tech company.
5. A chance to meaningfully impact the future of weight loss and metabolic health.

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