Job title : Manager, Digital Media M&R
Location : Any US; slight preference to EST/CST
Duration: 6 months; with possible extensions
Essential Duties and Responsibilities
- Implement digital media measurement strategy based on measurement framework, work with Ad Ops team to ensure consistent tracking and measurement across platforms
- Responsible for full funnel digital media performance reporting and analysis, ensure data integrity and accuracy
- Design and create visualizations for enterprise marketing performance data reporting
- Partner with digital Strategy and Channel teams to develop actionable insights to guide media optimization
- Serve as subject matter expert on digital media performance analytics and related tools, both internally and externally.
- Perform cross channel measurement to evaluate and refine activity, including test and learn, conversion lift studies and deeper analysis
- Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting
Required Skills:
- A minimum of 5+ years of digital analytics experience
- Able to work independently with minimum supervision
- Proficient in MS Excel Pivot Tables
- Creation and maintenance of Tableau Dashboards
- Strong analytical skill with the ability to interpret media data and develop action plans
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Deep familiarity with paid digital reporting platforms (Display, Programmatic, SEM, Video, Social) including ability to navigate platforms and pull reports
- Strong attention to detail to perform data & reporting quality assurance work between raw and reporting datasets
- Knowledge in the Google Marketing Platform and Analytics suite (Google Analytics, Campaign Manager, Google Ads, Search Ads 360) and data visualization tools (Tableau / Google Data Studio / Power BI)
- Excellent communication skills to stakeholders of all levels
Desired Characteristics:
- Working knowledge of media data ETL process and programming languages such as SQL, SAS, Python
- Experience in Google Big Query
- Experience in financial industry (e.g. banking, credit cards, lending)
- Experience in MMM & MTA solutions
- Working knowledge with campaign trafficking and tagging processes and tools
- Working knowledge of other digital analytics platforms/tools such as Omniture, CDPs, audience management, and attribution tools
- Familiarity of agile processes
- Strong inter-personal skills, with ability to influence across cross-functional teams in a large org
- Motivated self-starter and team player
- Strong problem-solving and decision-making skills
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