At Novi, we’re catalyzing the shift to values-based shopping. We envision a world of trustworthy CPG products for healthier people and planet. We build technology that helps leading retailers (e.g. Target, Sephora, Amazon, and Bloomingdale’s) better market the world’s most visionary and sustainable brands (e.g. Supergoop, Ritual, Ceremonia, K18, Cocofloss, Henry Rose, Seventh Generation, Drunk Elephant).

We’re a female-founded company helmed by a diverse team of data scientists, chemists, technologists, and CPG strategists. We’re also parents, veterans, marathoners, DIY-ers, pilots, salsa dancers, rubik’s cube champions, and sustainability obsessives. We draw on experience from companies like BCG, Target, Beautycounter, UL, NielsenIQ, Amazon, Yelp, Eventbrite, WeWork, Upwork, and NASA. 

Novi is headquartered in the SF Bay Area with offices in LA and presences in NYC, Nashville, and Toronto. We’re backed by leading venture capital firms Greylock Partners, Khosla Ventures, Maveron Ventures, Cowboy Ventures, and Tiger Global; clean living pioneer Jessica Alba; and the board members and founders of Clorox, P&G, The Honest Company, Wealthfront, OpenTable, and Eventbrite.

While we started in the Personal Care & Beauty industry, we’re now serving an expanding list of categories including Household Essentials, Packaged Food & Beverage, Baby, Pet Care, and Vitamins & Supplements. With surging demand for more transparent and sustainable consumer packaged goods, the opportunity is vast – a $5.5 billion market in 2024. 

Join us!

What We're Looking For

Novi is seeking a digital content strategist well-versed in both the storytelling and conversion sides of marketing. From brainstorming and ideation to asset production and promotion, you’ll create content that inspires, educates, and converts. The ideal candidate has built and/or scaled a brand, content marketing, and/or social media marketing program at a beloved CPG brand or venture-backed startup.

A master of short- and long-form prose, video, and motion graphics, you’ll create and distribute multimedia content for sustainability-focused consumers, CPG brands (e.g. Kosas, Oatly, Rothy’s, Blueland), and leading retailers (e.g. Target, Amazon, Sephora). You have a pulse on the hottest and most innovative brands and strong instincts for how to connect with consumers who share Novi’s values. As Editor-In-Chief of our blog, script writer, and social sage, you’ll push our thinking on how content can drive education, policymaking, brand awareness, sales, customer delight, and brand partnerships. 

Responsibilities

1. Refine and build upon Novi’s existing content strategy to attract and engage consumer, B2B, and B2C audiences in all funnel stages.
2. Together with the Creative Director, build out Novi’s voice and tone guidelines and writing conventions to reflect our brand attributes. 
3. Project manage and launch the redesigned blog as Novi’s front door. Build a plan to introduce our blog to consumers and customers, and to ensure that they come back for more. 
4. Audit the blog, synthesize a punch list of SEO fixes and optimizations (considering the AI-enhanced evolution of search engines), and work with the web team to complete needed fixes.
5. Relaunch Novi’s social media channels, developing goals, target audiences, and metrics for TikTok, Instagram, Reddit, YouTube, and Linkedin. Articulate what is needed to grow our following 10x.
6. Create a repeatable and scalable monthly planning process for content, accounting for blog, newsletter, email, and owned social needs.
7. Work with Creative, PR, and Growth Marketing to produce all articles, tiles, posts, emails, videos, and other assets–on time, on brand, and within budget.
8. Partner with Lifecycle Marketing to add memorable content touchpoints throughout the customer journeys.
9. Source and oversee the work of freelancers to produce insightful content on sustainability, beauty & personal care, CPG marketing & merchandising, consumer trends, chemistry, legislation, and supply chain innovation.
10. Turn data into insights, proactively report on results, optimize content performance, and evolve the content strategy.

About You

1. 5+ years of writing experience in multiple mediums, such as organic social posts, video scripts, research reports, case studies, blog articles, webinar decks, and podcasts.
2. 5+ years of experience building and managing social channels, identifying and engaging influencers, and growing net new followers by the thousands.
3. 2+ years experience building out the content strategy, operational systems, and multimedia assets for a beloved CPG brand or mid-stage venture-backed startup ($10M+ ARR).
4. An elevated taste level and eye for design: You have a pulse on what’s fresh, can provide thoughtful and actionable feedback to creatives, and have an A+ portfolio of work samples that you co-created with marketers, designers, and copywriters. 
5. Exceptional editing and proofreading skills with an eagle eye for grammar, syntax, parallel structure, and consistency.
6. Proficiency in Figma, Canva, Google Slides, video editing software, project management tools (e.g. Notion), and content management systems (e.g. Webflow). 

Nice To Haves

1. A personal commitment to sustainable shopping in the home, beauty, food, apparel, and/or personal care categories
2. A pulse on CPG trends

Base Salary Range:

$100-$140K USD Annual Salary, dependent on location and years of experience

Benefits

We believe in “whole people”— bringing your whole self to work— and fostering an environment of “personal sustainability”, where you can incorporate self-care, flexibility, support, and continued learning into your everyday.

1. Equity
2. Medical / Dental / Vision / Life Insurance
3. 401K Retirement Savings Plan
4. Unlimited vacation
5. The week between Christmas & New Years off
6. Remote hardware bonus and work from home stipend
7. And much more…

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