We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound and outbound sales channels. The Marketing Lead responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Experience within the Ag community is a huge plus. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

1. Develop strategies and tactics to get the word out about our company and drive qualified traffic to our business
2. Deploy successful marketing campaigns and own their implementation from ideation to execution
3. Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
4. Produce valuable and engaging content for our website and social media that attracts and converts our target groups
5. Build strategic relationships and partner with key industry players, agencies and vendors
6. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
7. Oversee and approve marketing material, from website banners to hard copy brochures
8. Measure and report on the performance of marketing campaigns, gain insight and assess against goals
9. Analyze consumer behavior and adjust email and advertising campaigns accordingly

Skills

1. Demonstrable experience in marketing together with the potential and attitude required to learn
2. Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
3. Solid knowledge of website analytics tools
4. Experience in setting up and optimizing Google AdWords campaigns
5. Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
6. Up-to-date with the latest trends and best practices in online marketing and measurement
7. BS degree in Marketing or related field
8. Strong knowledge of the farming community and equipment
9. Ability to bring new ideas to the team while staying on top of trends

Job Type: Full-time

Pay: $18.00 - $30.00 per hour

Expected hours: 40 per week

Benefits:

1. Dental insurance
2. Health insurance
3. Health savings account
4. Paid time off
5. Vision insurance

Schedule:

1. 8 hour shift
2. Monday to Friday
3. No weekends

Experience:

1. Marketing: 3 years (Preferred)

Work Location: In person

Are you looking for more jobs nearby? Find your favorite jobs now by visiting our online jobs page.