You’ll be part of the Alcohol General Management team’s Consumer Pod, which works on fast-paced marketing and operational projects to drive immediate business growth. This role is a mix of strategy, project execution, and learning from results—specifically for alcohol-related marketing campaigns.

Key Responsibilities:

1. Define Strategy (10%)
2. Work with the team to brainstorm and define approaches for different customer "occasions" (e.g., happy hour, weekend parties).
3. Lead Execution (60%)
4. Manage marketing projects from start to finish—set them up, coordinate teams, and make sure everything goes live smoothly.
5. Drive Learnings (30%)
6. After each campaign, analyze results using SQL and write up what worked, what didn’t, and how future campaigns can improve.

What You Need to Succeed:

Traits:

1. Comfortable working in a fast-paced, constantly changing environment
2. Self-motivated and resourceful—you learn quickly on your own
3. “Scrappy” and decisive—you get things done without needing constant guidance
4. Detail-focused and organized—you troubleshoot and follow through thoroughly
5. Great communicator—keeps teams updated and explains results clearly

Skills:

1. Google Sheets / Excel: Strong skills to analyze and present campaign data
2. Campaign Manager: Will learn on the job—set up and review marketing campaigns
3. Figma: Can use templates to make banners and emails; willing to learn more
4. SQL: Basic ability to write queries for performance data (there will be an SQL test)

Experience:

1. Project Management: Can manage multiple incoming projects and prioritize
2. Stakeholder Communication: Comfortable working with cross-functional teams and giving updates
3. Data Analysis: Able to evaluate campaign success and pull insights

Day-to-Day Work:

1. Prioritize new marketing requests (with help from team lead)
2. Coordinate daily with other departments to move projects forward
3. Turnaround time for projects is usually 1–2 weeks

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