Sequel, headquartered in Manchester, New Hampshire, is a company developing the next generation of transformative drug-delivery advancements starting with diabetes. Sequel’s approach is to look at diabetes management holistically to advance systems that make living with diabetes simpler and easier for all. Sequel’s flagship product, the twiist Automated Insulin Delivery (AID) System, launched in July 2025 for people with type 1 diabetes providing them with personalized diabetes management.
Job Overview
Sequel Med Tech is seeking a strategic and data-driven Marketing Analytics & Digital Performance Manager to join our marketing team. This role will be instrumental in setting marketing performance measurement strategy as well as measuring and optimizing the performance of our digital campaigns and broader marketing efforts across the funnel. This role will own our marketing dashboards, reporting systems, and work closely with cross-functional teams to deliver insights that drive better decisions and stronger ROI.
The ideal candidate has a strong background in marketing analytics and digital marketing performance. This person is a clear and concise communicator that can turn data into story-based recommendations. Must have a solid understanding of data analysis tools (e.g. Google, Tableau, Salesforce, etc.) and be proactive, collaborative, and comfortable operating in a fast-paced startup environment. Experience within the diabetes or health-tech space is a bonus.
Job Responsibilities And Essential Duties
KPI Definition & Reporting Strategy
Performance Analysis & Optimization
Full-Funnel & Customer Journey Insights
Strategic Decision Support
Minimum Requirements
Required Knowledge, Skills And Abilities
Sequel Med Tech provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
At Sequel, we believe that when you thrive, we thrive. That’s why we’ve designed a benefits package that’s as thoughtful as it is generous. From day one, you’re automatically enrolled in our 401k plan—no waiting, no worries—with a 6% company match and 100% immediate vesting. We prioritize your well-being, especially for our employees and their families living with diabetes, with capped out-of-pocket insulin costs and GLP-1 coverage across all plans. With multiple medical plans through Aetna, including a 100% company-paid high-deductible plan paired with employer HSA contributions, you can select what suits your needs. Additional benefits include vision and dental plans, employer-paid short-term disability, and voluntary options like accident and pet insurance.
Need time to relax and recharge? You’ll enjoy flexible PTO and generous paid holidays, all while being part of a culture that values hard work, fun, and support. We don’t just offer jobs—we offer careers that build futures. Join us, and let’s grow together!
Environmental/Safety/Physical Work Conditions
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