Consultant, Market Research Specialist, Pharmaceutical

GForce is seeking an experienced, Market Research Specialist, to join our growing pharmaceutical client. This consultant will work directly with the client's brand team and market research point person to identify potential solutions to business challenges. The Market Research Consultant will conduct the planned market research to answer key business questions (KBQs) to inform business decision-making for assets in development.

Responsibilities

• Identify the appropriate market research tool(s) and methodologies to answer KBQs and to inform business decisions.
• Develop RFPs for the CSI team’s market research projects, review the MR agency proposals, and select the best MR agency to conduct the MR project.
• Manage and execute the market research project with the selected MR agency, including stimulus material utilization, fielding, analysis, and reporting.
• Oversee MR agency work and deliverables to ensure that the project achieves the specified goal(s) and objectives.
• Provide additional CSI project and market research management support as needed by the CSI Director.
• Participate in team calls with cross-functional stakeholders, including CSI project planning meetings/status meetings/readouts with Asia-Pacific teams. Meetings with international colleagues/stakeholders will likely include some early morning or evening calls

Qualifications

• Ability to apply customer & market insights to positively influence customer & brand decision making
• Familiarity with Qualitative and Quantitative primary market research (segmentation, messaging, positioning, patient journey, focus groups/IDIs, digital research, and more)
• Active participant in business meetings and willing to proactively share insights/information with team members
• Experience working on global/international projects, in particular with European and/or Asian markets
• Ability to collaborate with marketing/sales partners

Education/Experience:

• 7 years of experience planning and conducting primary market research in a marketing sciences/business analysis/business operations role in the pharmaceutical and/or consumer package goods industry (client or agency side)
• Bachelor’s degree required

Term & Logistics

• 6-month contract to start with the opportunity to extend
• Fully Remote - EST or CST
• 2 Video Interviews - 2 weeks from the offer to start
• Healthcare Benefits Available

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