As the Manager of Social Media & Influencer Marketing at Buildertrend, you lead the strategy and execution of organic social media and influencer initiatives. Your role is key in growing brand visibility, driving customer engagement, and building strong industry relationships with brand advocates and online communities. By managing our B2B social strategy, scaling our influencer/brand ambassador programs, and overseeing community engagement, you directly contribute to business growth and brand influence in the construction tech space.

What you will do:

1. Lead and evolve Buildertrend’s organic social media strategy across Meta, LinkedIn, YouTube, and Reddit, ensuring alignment with brand and campaign goals.
2. Collaborate cross-functionally with marketing, content, design, and product teams to create engaging, channel-specific content that aligns with brand and campaign objectives.
3. Use data-driven insights to guide content strategy, monitor brand sentiment, and report on KPIs to optimize performance.
4. Stay ahead of trends in B2B and SaaS social media to implement innovative tactics that grow reach and engagement.
5. Manage an influencer and ambassador program tailored to our niche audience and construction professionals, including budgeting, recruitment, contract negotiation, and relationship building.
6. Oversee community engagement on all platforms, fostering conversations, responding to comments, and amplifying user-generated content to strengthen brand loyalty.
7. Support brand reputation by monitoring online reviews, collaborating with customer success on issue resolution, and maintaining a consistent, positive brand voice.

Who you are and what you need:

1. Bachelors degree in marketing, journalism, communications, or related field required.
2. 5+ years of B2B or SaaS social media marketing experience required.
3. 1 year of experience managing influencer or brand ambassador programs required.
4. Prior experience leading or mentoring team members preferred.
5. Previous experience launching an employee advocacy and/or internal influencer program is a plus!
6. Deep understanding of B2B social platforms—especially LinkedIn and Reddit—and their evolving algorithms.
7. Data-driven approach with the ability to analyze performance metrics, apply SEO principles, and optimize content and influencer strategies.
8. Strong communication skills, including platform-specific writing and storytelling, and proficiency in tools like Sprout Social or Hootsuite

We are giving you:

1. Exceptional health packages, including medical, dental, and vision coverage, plus life insurance and short- and long-term disability benefits.
2. A 401(k) plan with Buildertrend matching contributions to help you plan for the future.
3. Generous paid time off, 11 paid holidays, and 6 personal days to make sure you have time to recharge.
4. Parental leave and paid sabbaticals to support you during life’s big moments.
5. Volunteer time off – because giving back matters.
6. Wellness program and onsite fitness center to keep you feeling your best.
7. Opportunities for hybrid or remote work to give you the flexibility you need.
8. Technology reimbursement to help cover costs for the tech you need to do your job from home.
9. Occasional free lunches and monthly events to connect with your team.

Who we are:

Buildertrend is cutting-edge, cloud-based project management software. With nearly 1 million users across the globe, we know what builders need: To work simpler, see more growth and calm the chaos in their business. That’s why we believe in providing an all-in-one solution to solve real problems, deliver real results, and change the way the world builds. If you want to learn more about us, check out: https://buildertrend.com/about/

Working at Buildertrend:

At Buildertrend, we fully recognize that we all work so we can live better lives—we appreciate and respect that this is a job and not your whole life. What makes Buildertrend so special is a commitment to ensuring you can have the best job, work with the best people, and live your best life outside of work. Our goal is to create a culture where everyone can make an impact on our customers, communities, and each other. In short: We want you to be who you are, love what you do, and build your best life.

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