Country / Region : United States
City : New York
Business group: Fashion & Leather Goods
Contract type: Permanent Job
Function: Marketing
Experience required: Minimum 5 years
Salary : 95000 - 115000 USD per Year
Reference No.: CDC07421
Date of publication: 2022.10.31
Position

Job Title: Email Marketing Manager

JOB PURPOSE:
This role will be responsible for overseeing email marketing activities for Dior.com fashion for the Americas’ client base. This will include leading relationships with the agency, Central CRM and Ecommerce teams, and the Americas corporate members. This person will partner with key members to drive strategy, manage planning, implement actions, and conduct analysis to optimize email marketing activities.

Profile

TASKS AND RESPONSIBILITIES:
CAMPAIGN PLANNING COORDINATION & CONSOLIDATION

Liaise with central and local teams to gather and share needs for newsletters planning
Gather and share local business needs with relevant teams (Ecommerce, Retail, Media)
Map deadlines and follow-up with relevant teams to ensure timely email deployment
Drive alignment meetings with central & local teams

CONTENT COORDINATION

Coordinate email development with the agency: share briefs & contents, provide feedback, validate schedules and emails and set deadlines
Anticipate creative developments into the planning and schedule
Manage and facilitate copies and translations for campaigns

TARGET BUILDING, TESTING & DEPLOYMENT

Plan client targeting and partner with the agency to build email audience into Adobe
Test and validate targets, emails and other necessary information with central & local teams
Schedule and deploy emails in partnership with the agency

ANALYTICS, REPORTS & KPIs

Extract data from Adobe to conduct analysis post deployment
Maintain a competitive benchmark tracking of e-newsletters by strategy and by category
Consolidate relevant information for KPI dashboards
Define and drive local AB test strategy
Report on results and partner with Performance Marketing and Central teams to identify improvements for future

Additional information

SKILLS AND COMPETENCIES:
Strong project management skills with ability to follow-through and prioritize (able to manage multiple projects simultaneously and meet deadlines)
Excellent organizational skills with attention to detail
Outstanding communication skills, verbal and written (strong interpersonal skills)
Ability to make autonomous decisions in a timely manner
Ability to demonstrate patience and work in a fast-paced environment

REQUIREMENTS:
Bachelor’s Degree in Business, Marketing, or related field
At least 5 years of experience in email marketing
Experience in HTML, Adobe Campaign and Google Analytics
Experience in project management
Experience presenting in large groups and developing presentation materials
Experience working with data and running reports
Knowledge of current best practices in the industry
Possess creative sensibility and digital savviness

The role will be offered a salary within the range of $95,000 - $115,000 plus opportunity for bonus, eligibility to participate in the Company's comprehensive benefits plans, along with additional employees discounts and perks.