The Customer Marketing & Loyalty manager is a critical role in the Digital Commerce team. He/She is responsible for developing and executing personalized communication strategies that increase customer loyalty and retention. He/She also needs to develop and implement strategies for database growth.

Essential Duties and Responsibilities:

Develop and execute 1:1 communication strategies that drive traffic to the sales channel while also support customer retention and loyalty.

Manage and continuously optimize the local loyalty program that rewards and incentivizes customers to continue engaging with the brand.

Measure and analyze the effectiveness of 1:1 communication and loyalty programs to drive continuous improvement.

Analyze customer data to identify opportunities for personalized communication and segmentation.

Lead and execute the integrated members campaigns by partnering with Marketing, Revenue, Call Center and external agencies.

Manage and partner with IT to enhance CRM tools in order to optimize 1:1 communication and to improve the sales revenue.

Monitor customer feedback and reviews to identify areas for improvement and customer satisfaction.

Stay up-to-date on communication trends, best practices, and emerging platforms to ensure the company remains competitive in the marketplace.

Develop and managing relationships with customers and partners to increase brand loyalty and advocacy.

Qualifications:

Minimum 7 years’ experience in loyalty program, CRM and consumer communication program.

Minimum 3 years’ management skills in cross-functional position such as sales & marketing, project management experience preferred

Knowledge and Skills:

Dedication to work, willing to start up a brand new business and team, aggressive attitude will be extremely important.

In-depth knowledge of CRM, member acquisition/communication and loyalty program.

Demonstrate the passion to achieve and exceed ambitious sales targets both individually and within the team.

Strong leadership and communication skills, able to bring the team with positive influence.

Willing to accept the challenge and pressure

Problem solving and multi-task skills, willing to cooperate with other departments

Ability to collaborate, partner and influence people up, down and across the organization.

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Job Title: Manager, Customer Marketing & Loyalty

Company Name: Royal Caribbean Group

Job Industry: Marketing and Advertising

Job Type: Full time

WorkPlace Type: remote

Location: Alaska, United States

Job Description:

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Job Title: Manager, Customer Marketing & Loyalty

Company Name: Royal Caribbean Group

Job Industry: Marketing and Advertising

Job Type: Full time

WorkPlace Type: remote

Location: Alaska, United States

Job Description:

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