Lead Web Developer (Webflow)

Marketing Websites | UX + Implementation

We are partnering with a growing organization seeking a Lead Web Developer to support their corporate marketing team responsible for building and maintaining high-impact marketing web experiences.

1. This is a hands-on Webflow production role focused on creating, updating, and optimizing marketing websites and landing pages. The role sits within Marketing and works closely with creative and campaign teams to turn design direction into fully functional pages.
2. This is not a product engineering or enterprise application development role. Instead, this position focuses on building and managing marketing web pages directly in Webflow while balancing design thinking and implementation.
3. The role typically operates in a blended capacity of design and development, roughly 50 percent page building and development and 50 percent layout, UX, and visual implementation.

What You Will Do

1. Build and publish marketing pages directly in Webflow including landing pages, campaign pages, and website updates.
2. Own Webflow CMS collections, templates, and page structure.
3. Translate creative direction and campaign requirements into fully functional Webflow builds.
4. Create page layouts and user flows when design direction is not fully defined.
5. Refine and adjust design directly inside Webflow.
6. Implement responsive pages across desktop, tablet, and mobile.
7. Write and implement HTML, CSS, and JavaScript within Webflow when needed.
8. Set up forms, tracking scripts, and third-party integrations.
9. Optimize pages for SEO, performance, accessibility, and conversion.
10. Build landing pages quickly to support marketing campaigns.
11. Implement micro-interactions and animations when needed.
12. Collaborate with marketing, creative, and digital teams.

What We Are Looking For

1. Hands-on experience building websites directly in Webflow.
2. Experience creating and managing Webflow CMS collections and page templates.
3. Ability to build complete marketing pages in Webflow from scratch.
4. Comfort working with HTML, CSS, and JavaScript within Webflow environments.
5. Strong understanding of UX fundamentals, layout hierarchy, and conversion-focused design.
6. Ability to translate design direction into functional web pages.
7. Experience working in marketing, campaign, or growth-focused environments.
8. Comfort working in fast-paced environments where landing pages and campaigns move quickly.

Nice to Have

1. API integrations or light backend exposure.
2. Experience connecting websites with marketing automation or CRM platforms.
3. Experience working with distributed teams or global stakeholders.

Tools Commonly Used

1. Webflow CMS
2. Figma or similar design tools
3. Analytics and tracking tools
4. SEO optimization tools

Who This Role Is For

1. A mid-level Webflow builder who enjoys working at the intersection of design and development.
2. Someone who is comfortable creating marketing pages quickly while maintaining strong UX and design quality.
3. A web professional who enjoys working closely with marketing teams and contributing directly to campaign performance.

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