• US Remote – EST time zone preferred

• UK Remote

• Ireland Remote

• Marketing at GoTo

• We’re individuals, each with our own interests, passions and backgrounds. Together, we’re a diverse, tight-knit team that thrives on finding new, unexpected ways to tell stories about our brand and products within a flexible work environment. The Marketing Department at GoTo guides how the company interacts with customers, prospects, and employees – impacting every piece of our business around the globe. We enable each other to live our best worklives. To us, it doesn’t get much more exciting than that. If that sounds like something that would excite you too, we’d love to meet you.

Your Day to Day

In this Growth Marketing Manager role, you would be a core member of a newly establish Product Led Growth team. You would be responsible for strategizing, optimizing, and executing programs and tests that drive new user acquisition. You would be working on:

• Content and Channel Strategy - continuously optimize content marketing efforts across new and existing marketing channels

• Virality - develop and execute innovative ways to generate brand awareness (word of mouth tactics, email, social, digital forums, customer referral programs, etc)

• Go-to-Market test agenda - responsible for setup, measurement, and execution for key go-to-market growth initiatives (web property optimization, digital marketing, message tests, etc.) in a fast-paced, agile environment

• Continuous funnel optimization - accountable for monitoring funnel performance, identifying trends and drivers, performing exploratory data analyses, and ultimately creating a process to search and execute repeatable tactics that will improve customer acquisition KPIs

• What We’re Looking For

As a Growth Marketing Manager, your background will include the following:

• Digital Marketing Expertise – Experience driving content marketing, paid acquisition, organic growth like SEO, and partnership/affiliate/referral marketing programs

• Proven Ability to Optimize the Acquisition Funnel – to excel as a growth marketer you must be able to establish a systematic approach to analyze and steadily improve key customer acquisition metrics

• Hands-on Experience with Experimentation – hypothesis driven and growth minded individual with background devising, executing and analyzing tests in a cross-functional setting

• Results Oriented Team Player – you must have a ‘can do’ attitude, be ready to partner across a range of functional teams and roll up your sleeves to ensure we execute

You’ll be working towards a shared goal with an open-minded and cohesive team that is very much the sum of its parts. At GoTo, we’re passionate about growing a diverse and inclusive work ecosystem because unique takes make us a stronger company, and Stronger Together. We’re committed to creating an inclusive space for everyone, no matter what. That’s how we’ll Be Real, Think Big, Move Fast, and Keep Growing along the way.