Title: Senior SEO Specialist (Organic & AI Search)

Location: Remote / Citizens Scope of Work : Supports critical MCHS Organic & AI Search marketing efforts via execution and cross-functional delivery across the product lifecycle. In addition, this role assists with mayoclinic.org pre-release QA validation, HE&CS support and enterprise local SEO management.

Skills & Experience Required :

• 7+ years of hands-on SEO experience, with demonstrated success leading SEO strategy for enterprise or complex brands.
• Perform ongoing performance analysis and diagnostics to understand what is driving (or limiting) discovery.
• Experience with website migrations or large-scale redesigns; ensuring SEO best practices are incorporated from planning through post launch validation, including site architecture, content mapping, redirect strategy, and search performance continuity.
• Supported multi-location SEO efforts, including local landing page optimization, Google Business Profile management
• Deep understanding of: Technical SEO fundamentals, On-page optimizati, and schema
• Content-driven discovery
• The evolving role of AI in search and answers.
• Experience working in the weeds with data using tools such as Microsoft Excel, Python, Google Search Console, and other common reporting platforms.
• SEO Tools: Familiarity with SEO and keyword research tools (e.g., Ahrefs, SEMrush, GSC), Adobe Analytics (Customer Journey Analytics), Yext, Botify and Screaming Frog.
• Strong written and verbal communication skills, with the ability to articulate a clear POV.

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