We are a U.S.-based hair care brand looking for a hands-on Director of E-Commerce to own and scale our Shopify (DTC) business.

This role is focused on conversion, digital marketing, storytelling, and revenue growth. You will work directly with the CEO and be responsible for turning traffic into customers and customers into repeat buyers.

Key Responsibilities

Shopify Conversion & Experience

1. Own homepage, PDPs, and landing pages
2. Improve conversion rate through UX, messaging, and design
3. Build high-converting product pages with clear problem solution positioning
4. Continuously test layouts, copy, and creative

Digital Marketing & Funnels

1. Manage and improve performance across Meta, Google, email, and SMS
2. Align ad creatives with landing page experience
3. Improve funnel efficiency and reduce CAC
4. Scale winning campaigns and creatives

Storytelling & Creative Direction

1. Translate product benefits into clear customer outcomes
2. Guide creative direction for product pages and campaigns
3. Ensure brand feels premium, clean, and results-driven
4. Work closely with creative team on visuals and messaging

AOV & Offer Strategy

1. Build bundles, kits, and upsell systems
2. Improve merchandising across the site
3. Launch offers that increase order value
4. Optimize subscription and retention flows

Retention & Lifecycle

1. Own email and SMS strategy (flows and campaigns)
2. Improve repeat purchase rate and customer lifetime value
3. Build loyalty and subscription programs

Data & Testing

1. Track key metrics: conversion rate, AOV, LTV, CAC
2. Run ongoing A/B tests across PDPs, creatives, and offers
3. Use data to drive decisions and iterate quickly

Requirements

1. 4–6+ years in Shopify-focused D2C e-commerce
2. Proven experience scaling a startup brand to 7-figure revenue (required)
3. Hair care / beauty category experience (strongly preferred, ideally required)
4. Strong understanding of conversion optimization and funnels
5. Experience with Meta ads and email/SMS platforms (Klaviyo preferred)
6. Strong creative judgment and storytelling ability
7. Hands-on, execution-focused mindset

What We’re Looking For

1. Someone who has built and scaled a brand, not just managed one
2. Strong understanding of how beauty and hair care products sell online
3. Ability to combine data, creativity, and customer psychology
4. Someone who can move fast, test, and iterate

What Success Looks Like

1. Increased Shopify conversion rate
2. Higher AOV through bundles and offers
3. Improved retention and repeat purchase rate
4. Strong alignment between ads, landing pages, and product pages
5. Consistent D2C revenue growth

Pay: $90,000.00 - $120,000.00 per year

Benefits:

1. 401(k)
2. Health insurance
3. Paid time off

Application Question(s):

1. How many years of Hands-on Shopify conversion optimization experience?
2. How many years of Experience with Meta ads and Klaviyo?

Experience:

1. Scaled a Shopify DTC brand to $1M+ revenue?: 5 years (Preferred)
2. Beauty & cosmetics sales: 5 years (Preferred)

Work Location: Remote

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