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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Director, Digital Strategy

The Director, Digital Strategy is a critical partner to business stakeholders in defining digital strategy for a predefined business portfolio. This position will work with key partners and stakeholders to understand and create digital touchpoints within a prospect and customer journey, build and optimize web content and bring to life other initiatives such as events and campaigns.

This role requires an individual who is skilled at bringing together cross-functional business partners to connect to business goals, proactively improve upon existing web content, and drive conversion through testing and data/analytics. The ideal candidate is proactive in all aspects of the role and possesses excellent ability to communicate clearly and concisely, both verbally and in writing.

Key Responsibilities
 

• Develop and update strategic plans based on data, business priorities, industry trends, and customer insights.
• Use digital strategy initiatives to improve engagement and lead generation in alignment with business goals.
• Develop digital KPIs in partnership with the business and create a strategy to improve digital experiences to meet those goals.
• Monitor and update website content to ensure ongoing compliance, relevance, and accuracy.
• Work closely with digital counterparts across Marketing to keep content accurate and engaging.
• Advise leaders on testing opportunities and priorities.
• Act as a resource and subject matter expert for partnering teams.
• Continue to refine role/team scope as opportunities present themselves.
   

Qualifications
 

• Hands-on experience delivering digital content.
• Understanding of key web metrics and levers to pull to optimize experiences.
• Ability to adopt a user’s frame of mind and make recommendations that balance user experience and business needs.
• Ability to thrive in a fast-paced, evolving environment.
• Ability to understand and drive creative and technical conversations to action-oriented solutions.
• Experience working with internal and external creative and digital delivery teams.
• Must be a self-starter, highly motivated, agile, think through problems to come up with innovative solutions and deliver against tight deadlines while keeping a keen eye on detail and accuracy.
• Understanding of digital/website production best practices, information architecture, user experience, interaction design, visual design initiatives, analytics, A/B testing, development, QA, and how those pieces come together.
   

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For California-based roles, the base salary hiring range for this position is $181,300 to $262,900.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.

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