Director Digital Analytics
Boston, United States of America
The role is responsible to lead theDigitalData and Analytics team that supports digital banking,executive strategy,digital marketing,site monitoring, customer insights and segmentation,tag management, and testing.
They will help set the vision and execute a framework to define, build and manage data analyticsand insights across our enterprise digital assets.This strategy will incorporate end to end customer experience, both online and offline, including expandingour capabilities to bridge the streaming digital customer data (site interactions, digital engagement, etc.) with core customer data (loyalty, services, depth of relationship, etc.) to build the insights, analytics, and personalization that can unlock growth.
They will partner closely with Digital Channel and Product Owners, cross-functional IT partners, and key business stakeholders.
The ideal candidate will function as a highly influential and effective leader in a fast moving global organization.
Responsibility
Qualifications –
Preferred Qualifications
Team –
The Data and Analytics Center of Excellence at Santander is focused on utilizinganalytics and our petabytes of data assets to better understand our customers, deepen their relationships, and deliver the future of the retail banking experience. Our agile teams work with key business leaders and decision makers to solve problems by provisioning, mining, analyzing, and modeling data to provide insights that drive impact. You will be joining a close-knit hands-on team thatis responsible for managing Santander Bank’s digital data collection, syndication, analysis and reporting from multiple digital properties including, but not limited to – public web-sites, mobile applications, private sites, and social media. The team utilizes the digital data collected from multiple sources to build insights into digital traffic, first party profiles of visitors to enable on-site personalization, funnel and behavioral journey analytics for customer acquisition and customer experience improvement. This team is also responsible for implementing all new digital marketing technologies that utilize digital data or interface with applications or web-sites. The team is the primary owner of digital data for Santander Bank.
The Person-
We are specifically looking for someone who understands the role of the digital analytics director and the critical part that this team will play in scaling the digital transformation at SBNA. This person should be completely at home helping build and grow a team that can both lead in the data collection and syndication,as well as in the insights and analytics necessary to drive growth and improve customer experience. They will have the ability to execute to a vision, build strong partnerships, and move at the speed of business.
Diversity & EEO Statements: At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.
Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.
Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occasional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.
Employer Rights: This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.
Primary Location: Boston, MA, Boston
Other Locations: Massachusetts-Boston
Organization: Santander Bank N.A.
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