Well established boutique luxury wine brand looking for a social content specialist to strategize, execute and manage a full digital and social strategy for our brand. We are a 20-year-old, under the radar luxury Napa wine brand ready for a fresh, modern update to our approach, including PR and marketing tactics. The right candidate will collaborate and guide our founders and owners on a marketing plan that includes social, digital, and in-person executions. Our wines are well-reviewed and considered by experts to be some of the best in the country, yet our brand has very limited national and international exposure. We need help leaving the "IYKYK" and entering the broader conversation. We're ready to take our storied brand into a new era and to attract a new generation of wine drinkers and collectors.
Duties
- Develop and implement social media strategies to increase brand awareness
- Create engaging content for various social media platforms
- Monitor and analyze social media performance metrics
Experience
- Proven experience in managing luxury social media platforms
- Familiarity with content management systems and analytics tools
- Strong copywriting skills for creating compelling content
- Knowledge of SEO, Google Analytics, and performance marketing
- Ability to conduct research and implement conversion optimization strategies
Job Type: Contract
Pay: $40.00 - $60.00 per hour
Expected hours: 20 – 40 per week
Experience:
Work Location: Remote