Company Overview

Bisque Imports is a world-leading ceramic and arts wholesale supplier, offering an extensive selection of bisque, warm glass, craft, and mosaic supplies. We are passionate about providing artists and crafters with high-quality materials to bring their creative visions to life.

Digital Marketing Strategist

We are seeking a creative, data-driven Digital Marketing Strategist to help develop and execute our overall digital marketing strategy. This position is ideal for an early-career marketing professional who brings fresh ideas, stays current with emerging digital trends and technology, and understands how to use modern tools—including AI—to work smarter and improve marketing performance.

The Digital Marketing Strategist will have hands-on responsibility across our website, social media, email marketing, digital advertising, analytics, and other digital channels. This individual should be equally comfortable developing creative ideas and analyzing performance data to determine what is working and where opportunities exist.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with company goals, brand objectives, and sales initiatives.
• Manage and continuously improve company websites, including content updates, landing pages, user experience, SEO, and conversion opportunities.
• Develop and manage social media strategy across relevant platforms, including content planning, scheduling, engagement, and performance analysis.
• Plan, launch, monitor, and optimize paid digital advertising campaigns across platforms such as Google, Meta, and other applicable channels.
• Develop and execute email marketing campaigns, including promotional emails, customer communications, segmentation, automation, and performance tracking.
• Establish, monitor, and report on key performance indicators (KPIs), including website traffic, conversions, engagement, advertising performance, email performance, and ROI.
• Use analytics and reporting tools to identify trends and make data-driven recommendations.
• Research emerging marketing platforms, technologies, consumer trends, and digital strategies and recommend opportunities for the company.
• Utilize AI tools appropriately to assist with research, content development, campaign ideation, data analysis, workflow efficiency, personalization, and marketing optimization.
• Collaborate with internal teams on product launches, promotions, campaigns, branding, and other company initiatives.
• Maintain brand consistency across digital platforms while identifying opportunities to strengthen the company's online presence.

Qualifications

• Associate degree or higher in Marketing, Digital Marketing, Communications, Business, or a related field required.
• Approximately 1–3 years of relevant marketing experience is preferred; strong graduates with applicable internships, portfolios, or hands-on experience are encouraged to apply.
• Working knowledge of social media management, digital advertising, email marketing, website management, SEO, and digital analytics.
• Familiarity with tools such as Google Analytics, Google Ads, Meta Business Suite/Ads Manager, email marketing platforms, CMS platforms, and similar marketing technologies.
• Demonstrated interest in emerging technology and practical experience using AI-powered tools in a professional or academic setting.
• Strong written and verbal communication skills.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Creative, curious, organized, and comfortable testing new ideas and technologies.

Benefits & Work Environment

• Salary range: $70,000–$80,000 annually
• Paid time off
• Medical, dental, and vision benefits
• Full-time, Monday–Friday 8a-4:30p
• This position is not eligible for remote work.
• Pay: $70,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person

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