JOB TITLE: Digital Marketing Specialist
LOCATION: REMOTE - PST
DURATION: 6 months
RATE RANGE: $38 - $48.77/hr
Must Have

• Microsoft Excel
• Tableau

JOB DESCRIPTION
The Digital Marketing Specialist plays a pivotal role in spearheading the execution of digital marketing strategies for a specific channel, persona, or program. This role requires close collaboration with various digital marketing stakeholders to launch and maintain initiatives aimed at boosting brand recognition and generating demand.

Key responsibilities:
● Analyze campaign performance to identify areas for improvement and expansion.
● Implement optimization strategies to achieve target outcomes.
● Extend the reach of our digital programs into new markets and languages.
● Contribute to operational process improvements for more efficient campaign execution and management.
● Collaborate with cross-functional teams to streamline workflows.
● Provide stakeholders with best practice recommendations to enhance the effectiveness of marketing programs.
● Share insights and findings to drive data-informed decisions.
● Introduce new capabilities and innovative targeting tactics to engage target audiences more effectively.
● Develop and execute A/B tests, sharing insights with content and creative teams.
What we look for:
● Demonstrated expertise in digital marketing with a minimum of 2 years of relevant
experience.
● Proficiency in managing ad platforms related to the specific channel.
● Proficient in data analysis to derive valuable insights.
● Prior experience in B2B digital marketing is a strong asset.

IND123

Desired Skills and Experience

TABLEAU

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