Get The Yulys App

Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.

Key Responsibilities and Major Duties:

• Contribute HCP omni-channel engagement recommendations based upon customer insights and brand strategy

• Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs

• Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, HCP media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)

• Partner with the Brand, digital agencies, media partners and the BMS Production team to define project strategy, scope, timelines, and deliverables

• Lead pull through digital tactics and media programs that drive business impact

• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics

• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics

• Monitor project status and provide regular reporting on progress, challenges, and solutions

• Demonstrated digital and HCP program experience

• Demonstrated ability to track and manage annual digital programs

• Hybrid work opportunity. Ability to work in the office two days a week is preferred.

Specific Job Responsibilities:

• Bachelor’s degree with minimum 5-7 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.

• Experience in pharmaceutical omnichannel strategy and digital marketing

• Experience leading digital engagement, channel, and analytics activities

• Proven ability in managing digital agencies, vendors, and cross-functional support teams

• Competence in developing, evaluating, and activating HCP media plans

• Demonstrated ability to successfully navigate internal MLR review processes

• Prior Digital or Media Marketing Agency experience is a plus

• Strong oral and written communication skills

• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM

Thanks

Sajid Sarkar

Pharma Recruiter

(201) 266-0245 Ext.329

270 Davidson Ave Suite 704

Looking for more jobs near me. Find your favorite job now by visiting our jobs page.