Job Title: Digital Marketing Specialist,

Pay: $45/hour on W2

Schedule: Mon–Fri, 9 AM – 5 PM PT

Duration: 6+ months

Business Units: Medi-Cal, Medicare, IFP, Commercial

About the Role:

Join our Performance Marketing team as a Digital Marketing Specialist, reporting to the Manager of Digital Media. You'll serve as a subject matter expert and strategic advisor for paid digital campaigns, helping drive business growth through data-driven media execution and cross-functional collaboration.

Key Responsibilities:

1. Analyze market trends and past performance to build forecasts and demonstrate marketing impact
2. Manage and optimize marketing budgets to maximize ROI across platforms and campaigns
3. Monitor and refine campaign performance, providing actionable insights
4. Collaborate with creative, analytics, web, and product teams to ensure campaign alignment
5. Implement tracking systems and report on key KPIs to stakeholders
6. Plan, launch, and optimize display and social media acquisition campaigns
7. Conduct keyword research and support integrated SEO/SEM strategies
8. Coordinate with external vendors and oversee campaign execution
9. Develop and run A/B tests and pilot initiatives to assess performance
10. Stay current on industry trends and share best practices across teams
11. Lead campaign project management from creative assets to landing pages

Requirements:

1. Bachelor’s degree or equivalent experience
2. 7+ years of relevant marketing experience
3. Expertise in managing paid media campaigns across at least five platforms
4. Proven experience delivering multi-channel marketing campaigns
5. Strong data analysis, tracking, and attribution skills
6. Strategic thinker with a performance-driven mindset
7. Skilled in Excel, PowerPoint, and Word
8. Experience with Adobe Consumer Journey Analytics is a plus
9. Knowledge of healthcare marketing regulations and health insurance industry is a plus

Are you looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find a perfect job now.