Nedap Livestock is a leading innovator in the field of dairy cow monitoring solutions, dedicated to providing farmers worldwide with advanced technologies that facilitate data-driven decision making. As a pioneer in wearable solutions, Nedap Livestock has expanded its portfolio to include cutting-edge computer vision technologies, with the United States serving as the initial launch market for this innovative product category. The company's mission is to enhance dairy farming efficiency, animal health, and farm management through reliable and innovative digital solutions. With a strong commitment to quality, sustainability, and technological advancement, Nedap Livestock continues to set industry standards and drive progress in agricultural technology.

About The Role

We are seeking a highly motivated Digital Marketing Specialist to join Nedap Livestock’s dynamic team to support our growth across North America. In this role, you will be responsible for executing integrated digital marketing strategies that enhance brand visibility and engagement. Your primary focus will be on content creation, campaign management, and community engagement across various digital platforms. You will work closely with internal teams and external partners to ensure marketing initiatives are aligned with business goals and maintain high standards of quality and consistency. The ideal candidate will have a passion for digital marketing, a knack for creating compelling content, and the ability to analyze performance data to optimize campaigns. This role offers an excellent opportunity to contribute to a forward-thinking company at the forefront of agricultural technology innovation.

Qualifications

• Bachelor’s degree in Digital Media, Marketing, Advertising, Communications, Business, or a related field (or minimum of 5 years of relevant work experience if degree is not in the specified fields)
• At least 3 years of professional experience in digital marketing or related roles
• Proficiency in content creation across email, websites, social media, and digital platforms
• Experience managing social media channels and community engagement initiatives
• Knowledge of paid media campaigns, SEO, and performance marketing tools
• Familiarity with marketing automation and CRM tools such as Hubspot is a plus
• Strong analytical skills with the ability to interpret data and optimize campaigns accordingly
• Excellent communication and collaboration skills across diverse teams and stakeholders
• Ability to work independently with a proactive, "can-do" attitude
• Remote work capability with preferred location in the Midwestern U.S.
• Ability to occasionally lift and carry items weighing 15-30 pounds
• Willingness to travel domestically and internationally as required
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Responsibilities

• Create and optimize high-quality digital content that aligns with brand standards, including email campaigns, website content, social media posts, and digital advertisements
• Design and produce print and digital marketing materials tailored to local market preferences and tone
• Manage and grow social media presence by executing regular posting schedules and engaging with community members to foster brand loyalty
• Develop, implement, and optimize paid advertising campaigns using SEO and performance marketing strategies to generate leads and increase brand awareness
• Utilize marketing automation tools such as Hubspot for lead capturing, nurturing, and follow-up activities
• Track, analyze, and report on digital marketing performance metrics, applying insights to refine strategies and improve ROI
• Stay informed about the latest trends and best practices in digital marketing and agriculture technology to ensure competitive strategies
• Collaborate with internal teams and external partners to ensure consistency and quality across all marketing initiatives
• Perform additional duties as assigned to support the overall marketing and business objectives
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Benefits

• Competitive salary and performance-based incentives
• Flexible remote work arrangements
• Comprehensive health, dental, and vision insurance plans
• Paid time off and holidays
• Professional development opportunities and training programs
• Collaborative and innovative work environment
• Travel opportunities for conferences, client meetings, and company events
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Equal Opportunity

Nedap Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability. We are committed to creating a diverse and inclusive workplace where everyone can thrive and contribute to our shared success.

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