The Direct Marketing Specialist executes lead generating marketing promotions and digital campaigns to effectively engage and interact with targeted audiences.
General Responsibilities
- Assists with prospect databases and demand generation/marketing automation technology to achieve objectives
- Participants in digital marketing campaigns to promote lead generation
- Applies deep understanding of company’s products, the competitive industry and company posture in the marketplace in responses to inquiries
- Coordinates qualified leads (from Pardot) to sales team for appropriate follow-up
- Assists with reports and tracks outreach/response analytics from email, website response/ inquiries, social media and direct messaging
- Coordinates results of promotions
Experience / Qualifications
- A university degree required (i.e. Bachelors degree) or equivalent relevant work experience.
- Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
- Strong communication skills; oral, written and presentation
- Strong organization, planning and time management skills to achieve results
- Strong personal and professional ethical values and integrity
- Holds self-accountable to achieving goals and standards
- Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
- Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers
SmarterTogether
- Collaborating at Sensata means working with some of the world’s most talented people in an enriching environment that is constantly pushing towards the next best thing
- Employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication
- As OneSensata, we are working together to make things work together
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