Digital Marketing Manager Job in United State | Yulys
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Job Title: Digital Marketing Manager

Company Name: BuildingGreen
Salary: USD 0.00
-
USD 60,000.00 Yearly
Job Industry: Marketing and Advertising
Job Type: Full time
WorkPlace Type: remote
Location: United State, United States
Required Candidates: 1 Candidates
Skills:
Market Research
Brand Management
Lead Generation
Job Description:


BuildingGreen (est. 1985) is the longest continuous running green building publication. We serve the top global universities and architecture firms with ad-free, hand-made, original content in the form of stand-alone quarterly digital issues and web exclusives, which are available at buildinggreen.com.


We're looking for a full-time Digital Marketing Manager with a serious interest in environmental sustainability to support our Editor-in-Chief. The ideal candidate will have strong analytical and digital marketing skills


Responsibilities


  1. Work with the Editor-in-Chief to set the tone for communications
  2. Coordinate with Art Director to maintain the issue style
  3. Coordinate with Account Executive to support sales automation
  4. Support setup of digital tracking and analytics for the products
  5. Create social and e-mail campaigns around issues and articles
  6. Build relationships with collaborators for coordinated campaigns
  7. Manage article layout and placement on the (new) website
  8. Setup landing pages for subscriptions and lead magnets
  9. Maintain a high communication velocity to keep us top-of-mind
  10. Report monthly on site, issue, social, and campaign performance


Qualifications


  1. Bachelor's degree in Marketing or related field
  2. 3-5 years of experience in digital marketing
  3. Proficient in Pardot, Mailchimp, or similar platforms
  4. Demonstrable interest in architecture and sustainability a plus

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