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Zupt is an international B2B service and technology development company, based in Northwest Houston, Texas, specializing in the integration and application of unique technologies into the offshore Oil & Gas and Renewables industry. We are currently expanding our product offerings into “new to us” markets. As a result of these new developments, our leadership recognizes an opportunity to expand our digital presence.

Zupt is searching for a with a very strong understanding of the primary digital marketing components including:

· Technical content marketing

· Social media marketing (B2B)

· Email marketing

· Search Engine Optimization

· Web design

We will ask you to use your experience and your knowledge of evolving platforms to create and execute an in-depth Digital Marketing plan. You will work directly with Zupt’s VP Commercial to implement the marketing plan, increasing market presence, generate new leads, and increase the company’s revenue. You will work with various engineering and operations team members to gain an education on our products and services that you will take and drive the creation of marketing campaigns. You will create compelling technical and social content to be released through the appropriate platforms. Your output will include written, photographic/video, and graphic content to be used in various activities including blogging, posting, mass emailing, lead scraping, etc.

The ideal candidate will have a degree and 2-3 years’ work experience in a similar marketing field. This job will require you to be in control of multiple projects and campaigns at once. This means you must be highly organized, proactive, and detail oriented. A background of technical writing, communications, journalism, blogging with a focus on simplifying complex applications of technology will benefit you greatly.

Responsibilities and Duties

You will develop a track record of driving increased engagement and content amplification by leveraging influencer relationships throughout our industry. You will manage the design, planning, construction, and execution of influencer campaigns by researching and identifying key influencers, bloggers and online media appropriate to our industry.

You will write, produce and edit regular news and promotion material for various social media platforms, newsletters, or email blasts. You will use editing and video/stills production tools to create content and marketing material. You will educate the team to the “why” of each proposed activity and how it will impact our B2B relationships.

You will liaise with marketing agencies or third-party contractors who may be responsible for executing our SEO, SEM, video and photo content, graphic design, website updates, scraping, PPC and digital advertising buys. Part of this role is the management of external contractors (designers, website creators, PR agencies, etc.); you will need to be organized and professional.

Qualifications and Skills

Bachelors or Master’s degree in Marketing or a business-related major

Strong technical writing skills

Experience with all Microsoft 365 tools

Highly proficient in the Adobe Professional Suite

Manage our social media presence across all digital channels, primarily LinkedIn

Experience with customer relationship databases

Experience managing SEO/SEM, marketing database, email, social media campaigns

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

Working knowledge of WordPress, HTML, CSS, and JavaScript development and constraints

Experience in optimizing landing pages and with A/B and multivariate experiments

Highly organized and self-driven

Benefits

Zupt provides the following benefits; paid vacation, 401(k) pension plan, medical and dental insurance

Job Type: Full-time – in office

Job Type: Full-time

Pay: $55,000.00 - $80,000.00 per year

Benefits:

1. 401(k)
2. 401(k) matching
3. Dental insurance
4. Health insurance
5. Paid time off
6. Vision insurance

Schedule:

1. Monday to Friday

Education:

1. Bachelor's (Preferred)

Experience:

1. Marketing: 2 years (Preferred)

Ability to Relocate:

1. Houston, TX 77066: Relocate before starting work (Required)

Work Location: In person

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