As a five time HubSpot accredited Diamond Solutions Partner and Product Excellence Impact Award winner, GreenHouse Agency is looking for our next superstar team member – a Digital Marketing Copywriter! This team member will be responsible for the strategic creation of all content for our inbound, paid digital, email, and website projects for our financial services clients. In other words, our Digital Marketing Copywriter will lead the creative copywriting efforts with SEO and lead generation best practices in mind.

If you're looking to join an innovative, growth-minded agency on the forefront of financial services digital transformation, then keep reading to learn more about this position!

Responsibilities

1. Develop comprehensive, data-driven content marketing strategies with a focus on building topical authority in competitive financial services search markets.
2. Utilize AI tools like MarketMuse to plan, write, and optimize long-form content on a monthly basis.
3. Write long-form content with SEO best practices (topic clusters, pillar pages, zero click / AI search, etc.) to generate organic traffic and leads
4. Set KPIs and monitor content performance utilizing tools like HubSpot, Google Search Console, and Google Analytics.
5. Research and create buyer personas and target audiences for inbound marketing and paid digital campaigns.
6. Write copy for paid campaign assets (search, social, and display ads, landing pages, emails, CTAs, etc.) and A/B test performance to optimize for lead generation.
7. Create strategy and write copy for email marketing campaigns to promote and nurture prospects and members.
8. Write copy for website redesign projects, utilizing our library of custom modules and page templates.
9. Support implementation and training teams by creating documentation on HubSpot processes and build-out.

Qualifications

1. 3+ years of content marketing and SEO experience
2. Experience writing multiple forms of content for inbound marketing and paid digital campaigns
3. Experience generating organic traffic and leads
4. Experience testing and optimizing content to hit KPIs (conversion optimization)
5. Creative and results-oriented

Bonus Points:

1. Experience writing for the financial services industry (credit unions, banks, capital/investment firms)
2. Experience using AI to plan, write, and optimize content
3. HubSpot Marketing & Content Hub experience and certifications
4. Experience working at a HubSpot Solutions Partner agency
5. Experience utilizing the Supered.io platform

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