We believe every child deserves access to a high-quality public education and that families deserve trustworthy choices. Larson Communications is a strategic communications firm partnering with education reform organizations, public school systems, charter school networks and aligned nonprofits to strengthen options for families and improve outcomes for students nationwide.

About the Role

Client Value is our North Star. It’s why we’re here.

The Digital Marketing Associate (DMA) helps deliver Client Value through strong digital execution, disciplined systems, and clear performance insights. This role is for a self-directed digital marketer with a can-do attitude who takes initiative, focuses on making things right, and supports digital efforts that help education organizations reach the right audiences, tell compelling stories, and drive measurable engagement across channels.

Responsibilities

1. Plan and execute digital marketing campaigns across paid social, search, email, SMS and marketing automations to drive measurable engagement and results for clients.
2. Create, refine, and finalize high-quality digital content including ad copy, landing page content, email copy and related assets aligned to client strategy.
3. Track, analyze and report on digital campaign performance, translating data into clear insights that help clients understand progress and inform next steps.
4. Build, manage and improve digital marketing systems, automations, documentation and workflows to ensure work is efficient, repeatable, and scalable.
5. Act as a reliable day-to-day contributor on digital marketing accounts, communicating proactively, following through on commitments and supporting a strong client experience.
6. Coordinate and support recurring client meetings by preparing agendas, performance updates, notes, and follow-up tasks as needed.
7. Stay current on digital marketing trends, platform updates and best practices and apply new insights to strengthen execution.
8. Represent Larson Communications with professionalism, integrity and a team-first mindset when working with clients, partners, and teammates.

Qualifications

1. Bachelor’s degree in marketing, communications, or a related field.
2. 1–3 years of professional experience in digital marketing or related fields.
3. Experience supporting or executing digital campaigns across channels such as paid social, search, email, and marketing automation.
4. Strong written and verbal communication skills, with the ability to translate ideas and data into clear messages.
5. Analytical mindset with experience reviewing performance metrics and drawing insights.
6. Ability to manage multiple priorities, deadlines, and details with accuracy and accountability.

Preferred Skills

1. Experience working in an agency environment supporting multiple clients.
2. Familiarity with tools such as Google Analytics, Google Ads, Meta Ads Manager, and email marketing platforms.
3. Working knowledge of website analytics, SEO/SEM, and digital measurement best practices.
4. Familiarity with Microsoft Office Suite and Adobe Creative Suite.
5. Interest in education reform and mission-driven organizations.

Pay Range and Compensation Package

1. Salary range: $38,000–$51,000, based on experience, qualifications, organizational equity and budget.
2. Comprehensive benefits including medical, dental, vision, mental health and life insurance.
3. 401(k) with matching contribution.
4. Professional development opportunities.
5. Flexible vacation and sick time.
6. Paid company holidays.

Equal Opportunity Statement

Larson Communications welcomes applicants of all backgrounds with unique perspectives who align with our mission, values and standards and who are ready to take ownership and deliver results that matter.

How to Apply

We kindly ask that candidates refrain from direct messaging team members regarding this role. To be considered, please send your resume to info@larsonpr.com with the subject line “Digital Marketing Associate for Larson Communications.” Include a cover letter and incorporate the word “pineapple.” No phone calls.

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