Digital Engagement Specialist Job in Charlotte, NC | Yulys
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Job Title: Digital Engagement Specialist

Company Name: UNC Charlotte
Salary: USD 40.00
-
USD 42.00 Hourly
Job Industry: Marketing and Advertising
Job Type: Full time
WorkPlace Type: On-Site
Location: Charlotte, NC, United States
Required Candidates: 1 Candidates
Skills:
Website Speed Optimization
Media Management
Basic Graphic Design
Job Description:

General Information


Position Number

STMP15


Working Title

Digital Engagement Specialist


Division

University Advancement


Department


Work Unit

Strategic Brand & Digital Engmnt


Work Location

Foundation Annex


Vacancy Open To

All Candidates


Position Designation

Non-Student Temporary


Employment Type

Temporary - Full-time


Hours per week

40


Work Schedule

Monday–Friday, 8:00 a.m.–5:00 p.m. Schedule may vary based on project timelines, campus events or unit needs.


Pay Rate

$40-$42 per hour


Minimum Experience/Education

  1. Bachelor’s degree in marketing, communications or a related field.
  2. At least 2 years of experience in email marketing, audience engagement or digital content management.


Departmental Preferred Experience, Skills, Training/Education:

  1. Experience working with an enterprise CMS (WordPress preferred) and email marketing platforms (Salesforce Marketing Cloud or similar).
  2. Ability to communicate effectively with technical and non-technical partners.
  3. Demonstrated ability to lead complex digital marketing projects across multiple stakeholders.
  4. Experience in graphic design platforms through Adobe Creative Cloud.
  5. Proficiency in analytics tools and a data-driven mindset.
  6. Familiarity with email preference centers and subscription management.
  7. Strong organizational, interpersonal and project management skills.
  8. Experience working in higher education or other mission-driven environments is preferred.
  9. Familiarity with web accessibility standards (WCAG).


Duties and Responsibilities

The Digital Engagement Specialist provides critical operational support for the University’s digital communication channels. This role focuses on the daily execution of email marketing campaigns and provides functional assistance for the ongoing website redesign initiative. This position supports the Digital Engagement unit in maintaining a consistent online presence and ensuring seamless communication with constituents.


Assists the Digital Engagement unit in maintaining a consistent online presence by building email content, managing shared calendars, and performing hands-on web content updates. Working across multiple platforms, helps ensure that digital touchpoints are accessible, brand-compliant, and aligned with stakeholder goals.

  1. Support the creation of targeted email campaigns and newsletters, such as Niner Nation News, using Salesforce Marketing Cloud.
  2. Provide operational support for email sends across University Communications, University Advancement, and other campus stakeholders.
  3. Help maintain a centralized email calendar to prevent audience oversaturation and ensure strategic timing.
  4. Support the University’s website redesign initiative by assisting academic and administrative units with phased content migration and transitions.
  5. Provide hands-on content entry and functional support within WordPress and legacy Drupal environments.
  6. Foster productive relationships with colleagues to ensure consistent implementation of digital governance policies.
  7. Other duties as assigned related to web content assistance throughout the University Communications department


Other Work/Responsibilities


Necessary Licenses or Certifications


Proposed Hire Date

04/05/2026


Contact Information


Expected Length of Assignment

11 months


Posting Open Date

03/04/2026


Posting Close Date

03/18/2026


Special Notes to Applicants

  1. Temporary staff employees are ineligible to receive benefits (leave, health coverage, State service credit, etc.). They are, however, covered by Worker’s Compensation provisions.


However, any non-permanent employee hired to work 30 or more hours per week for three months or more (cumulative of all positions, and not designated as variable hour worker), must be offered the chance to enroll in the High Deductible Health Plan, within 30 days of their eligibility. Any non-permanent employee hired to work less than 30 hours per week (cumulative of all positions or designated as variable hour worker – i.e. student workers) are measured during designated measurement periods. If they average 30 or more hours per week over a designated measurement period, they will be offered the chance to enroll in the High Deductible Health Plan and will be notified of instructions.

*Special Notes Regarding Eligibility for the High Deductible Health Plan

  1. Temporary hourly workers (eligibility based on FTE, duration of more than 30 days) FTE .75+ (cumulative of all jobs) or measured full-time, offered the high deductible health insurance
  2. Temporary salaried workers (regardless of the FTE, duration of more than 30 days) Reported as full-time & offered the high deductible health insurance

https://hr.charlotte.edu/benefits/benefit-plans/health-insurance

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