Senior Manager, Demand Generation (SaaS)

Location: Remote (US-based)

Compensation: $120,000 base + $25,000 bonus (negotiable depending on experience)

About the Company

Our client are a fast-growing B2B SaaS company delivering mission-critical, cloud-based software to regulated customers. Their platform supports end-to-end workflows, data management, analytics, and reporting for organizations that operate in high-accountability environments.

Founded in the last decade, the business has scaled to hundreds of customers nationwide and is entering its next phase of growth. The go-to-market team is lean, collaborative, and highly focused on predictable pipeline creation and revenue impact.

About the Role

They are looking for a Senior Manager of Demand Generation to own and scale pipeline-driving programs across the full funnel. This role reports directly to the CRO and will play a central role in translating growth strategy into measurable demand outcomes.

You’ll design, execute, and optimize multi-channel demand programs—balancing short-term pipeline delivery with longer-term market activation. This is an ideal role for a hands-on builder who thrives in growth-stage environments and is motivated by tying marketing execution directly to revenue.

What You’ll Be Responsible For

Pipeline & Demand Ownership

1. Own the design and execution of demand generation programs that deliver marketing-sourced and marketing-influenced pipeline aligned to revenue targets and ICP priorities.

Multi-Channel Campaign Execution

1. Lead integrated campaigns across email, web, content, ABM, events, and paid channels (vendor-managed), ensuring coordinated execution and clear performance measurement.

Funnel Performance Optimization

1. Monitor and improve conversion rates across the funnel (Inquiry → MQL → SQL), identifying friction points and testing improvements to increase velocity and efficiency.

Sales & RevOps Alignment

1. Partner closely with Sales leadership and RevOps to ensure strong lead routing, SLA adherence, clean attribution, and shared accountability for pipeline outcomes.

Analytics & Reporting

1. Define KPIs, dashboards, and reporting cadences that connect demand activity to pipeline health, forecast confidence, and GTM efficiency.

Experimentation & Optimization

1. Lead ongoing experimentation through A/B testing, messaging iteration, channel optimization, and campaign retrospectives.

Event & ABM Support

1. Support account-based and event-driven programs to drive meeting creation, account engagement, and post-event pipeline acceleration.

Experience required

Core Experience

1. B2B SaaS demand generation experience in a growth-stage environment.
2. Proven track record of driving measurable pipeline impact.
3. Strong command of demand channels including email, lifecycle campaigns, ABM, content syndication, paid media oversight, and events.
4. Metrics-driven mindset with experience tying campaigns to MQLs, SQLs, pipeline $, and conversion efficiency.
5. Hands-on experience with CRM and marketing automation (lead scoring, routing, attribution, dashboarding).

Profile & Mindset

1. Experience in regulated, public-sector-adjacent, or complex B2B markets is a plus.
2. Builder mentality—energized by creating structure, launching programs, and improving systems.

Why This Role

1. High ownership and visibility within the revenue organization
2. Direct impact on pipeline, forecasting, and growth strategy
3. Opportunity to build and scale demand generation in a business entering its next growth phase

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