We're a DTC supplement brand seeking a Creative Strategist to lead our Meta ad creative strategy. This is a fully remote, contract position focused on direct response — every ad needs to sell.

Key Responsibilities

1. Develop creative strategies, concepts, and ad scripts across multiple formats — UGC, natives, animations, long-form advertorial
2. Conduct avatar, competitor, and market research to inform creative direction
3. Analyze performance data to identify winning patterns and inform iterations
4. Produce multiple concepts per week with a clear workflow from brief to deliverable

Required Experience

1. Proven experience as a Creative Strategist in a DTC or direct response environment
2. Portfolio of winning ads backed by real performance data
3. Strong understanding of direct response principles and frameworks

What We're Looking For

1. Deep understanding of market awareness levels and how to apply them to creative
2. Strong copywriting skills with the ability to write in the voice of the customer
3. Fluent in Meta KPIs — hook rate, CTR, CPA, ROAS
4. Up to date with what's working in DTC — you can name brands scaling right now and explain why
5. Self-starter who thrives working autonomously
6. Supplement or health/wellness experience is a plus

What We Offer

1. $4,000 USD/month retainer
2. Performance bonuses tied to winning creatives
3. Fully remote, flexible schedule
4. Growth opportunity with a brand that is actively scaling

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