Reporting to the Associate Director, Digital Communications and Analytics, the Coordinator, Digital Marketing and Content (CDMC) collaborates with colleagues on the Brand Team in all aspects of managing digital platforms and content creation. This position works across all departments and geography of this dynamic chapter to help build brand awareness and support the chapters’ fundraising, community engagement, wish granting and medical outreach activities.

This is an exciting opportunity for an innovative, creative, highly motivated and organized individual to participate in and support the strategic planning and implementation of all elements of digital communications, while learning more about digital communications and analytics. This individual is a strategic thinker with great writing skills and contributes ideas to the team. The CDMC has talent as a storyteller and an appreciation for the potential of a MAW story to engage audiences and move them to action.

Primary Duties and Responsibilities:

Brand & Editorial Support

·      Manage the weekly Brand Team editorial meeting, overseeing story pipeline, content workflow, and scheduling.

·      Participate in creative brainstorming sessions to develop new ideas for content development and digital/social engagement. Create content from scratch and repurpose existing materials.

·      In collaboration with the Development and Volunteer, Community and Medical Outreach teams, plan and execute short term digital marketing campaigns to raise awareness, attract donors, and recruit supporters.

Digital Communications & Social Media

·      Under supervision, develop and maintain chapter-wide social media editorial/content calendar. Ensure coordination and timing of all messages.

·      Manage social media platforms, including Facebook, Instagram, LinkedIn, TikTok and YouTube; utilize software like Asana to curate and schedule content.

·      Write and consistently deliver fresh content across channels.

·      Plan digital and social media campaigns for events and special projects, i.e., Gala, Toast for Wishes, Polar Bear Plunge, third-party events, corporate partnerships, and volunteer and medical outreach.

·      Lead the creation of short- and long-form video content—from capturing footage through editing in Adobe Premiere—to support social media, events, and mission storytelling.

·      Conduct social listening to engage stakeholders and grow social platforms, as well as to identify new opportunities for engagement.

·      Research and provide information about opportunities to develop chapter’s social media presence and engage with online communities, i.e., blogs, online conversations, new platforms, transactional opportunities, etc.

·      Proactively seek and develop mission-related content via a variety of media including wish stories, video, photo, interviews, and infographics.

·      Produce social media and web graphics utilizing software including Adobe Suite & Canva.

·      Learn and apply insights from weekly/monthly digital metrics reports using Google Analytics.

Education and/or Experience:

·      BA/BS and at least 1-3 years’ experience preferred, but recent graduates with applicable skills welcome. Equivalent professional experience or demonstrated skill will be considered.

·      Excellent written and verbal communication skills.

·      Basic knowledge of social media platforms such as Facebook, YouTube, LinkedIn.

·      Interest in learning digital marketing and content development best practices (SEO, UX, web content optimization, paid/organic promotion, strong journalistic and editorial insights).

·      Proficiency in using personal computer and various office software packages including word processing, spreadsheet, presentation, calendaring, and email management.

·      Competent video editing and basic graphic design experience (or quick learner) highly desired.

Preferred Qualifications:

·      Ability to work independently as well as in a collegial, mutually supportive team environment.

·      Curious, proactive, strategic mindset.

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