About Blacksmith Agency

At Blacksmith Agency, we specialize in web design, development, digital strategy, and performance optimization. Our team creates innovative, user-focused digital experiences that help businesses grow and achieve measurable results. As we continue to expand our inbound marketing efforts, we’re seeking a talented Content Writer to help communicate our expertise through impactful, strategic content.

Role

The Content Writer will produce high-quality blog posts, case studies, and thought leadership articles that highlight our strengths in web design, development, and digital strategy. This role is responsible for managing the full SEO process, including keyword research, on-page optimization, and backlink initiatives to increase search visibility and drive organic growth.

In addition, the Content Writer will contribute to content strategy development, monitor performance metrics, and collaborate with internal teams to ensure messaging aligns with overall business objectives. The ideal candidate is proactive, detail-oriented, and highly knowledgeable in SEO and digital marketing, with a passion for strengthening brand presence online.

Responsibilities

Industry Awareness

Stay current with trends and advancements in digital marketing, web design, and web development to create relevant, timely content.

Analyze competitor content to identify gaps, opportunities, and areas for differentiation.

Content Creation

Write engaging blog posts, case studies, and articles that demonstrate Blacksmith Agency’s expertise.

Develop compelling narratives that highlight client success stories and clearly communicate the value of our services.

SEO Optimization

Conduct in-depth keyword research to identify opportunities that improve search engine visibility.

Apply on-page SEO best practices, including optimizing meta descriptions, title tags, headers, and image alt text to enhance rankings.

Performance Monitoring

Use analytics tools to measure content performance, including traffic, engagement, and conversions.

Interpret data to refine content strategies and make informed optimization decisions.

Qualifications

3 to 5 years of experience as a content writer, preferably within a web design, development, or digital marketing agency.

Exceptional writing and editing skills with strong attention to detail.

Understanding of web design and development principles, including UX/UI, responsive design, and front-end and back-end technologies.

Experience with SEO platforms such as Ahrefs, Moz, or SEMrush.

Proficiency with content management systems, ideally WordPress.

Strong organizational skills and the ability to manage multiple deadlines effectively.

What We Offer

A collaborative team environment with creative professionals.

Flexible remote work opportunities.

Competitive compensation and benefits.

Ongoing professional development in a growing and evolving industry.