Under the leadership of the Director of Marketing and Communication, the Content Strategy Manager plays a pivotal role in the Communication and Marketing team as the lead writer and storyteller, managing, coordinating, and translating AACRAO content into a consistent voice at every touchpoint.
Responsibilities
- Serves as editor of AACRAO Connect, a biweekly newsletter; strategically recruits, writes, and edits article submissions. Can recognize good stories and exercises good storytelling skills.
- Provides direct operational support across AACRAO departments, including copywriting, development of written assets, and narrative recommendations that align with AACRAO’s strategic goals.
- Manages technical backend support to synchronize and automate the use of AACRAO's communication platforms.
- Monitors, assesses, and utilizes data to develop strategies to grow website traffic, engagement, and determine effectiveness of communication.
- Assists the Director with managing public relations and executes regular media outreach by identifying and researching media outlets, producers, editors, and reporters receptive to AACRAO's message.
- Works across departments to ensure that all AACRAO copywriting is held to a high standard and consistently tells the same AACRAO story.
- Writes strong and effective email, site, and social media copy that reflects AACRAO’s strategic goals and values.
Knowledge, Required and Preferred Skills
- Experienced copywriter and copy editor with an eye for maintaining an on-brand voice and tone.
- Moderate graphic design experience; Eye for design.
- Moderate experience with Adobe InDesign and Photoshop.
- Familiar with basic HTML.
- Tech-savvy individual who is not afraid to dive in to master new platforms.
- Organized and loves a plan but knows how to make adjustments as needed.
- Direct, conscientious, and values good work.
- Fluent in Microsoft Office Products (Excel, Word, Powerpoint) and Google Suite products (GDrive, GDocs, GSheets).
- Deadline oriented.
Education and Experience Requirements
- Bachelor’s degree or higher (humanities or education preferred) or five years equivalent experience.
- Familiarity with APA and MLA writing styles
- 5 - 6 years experience in copywriting, marketing, and communications; ideally, in non-profit communications, web communications, professional social media, and/or journalism.
- Demonstrated experience supporting and developing communications strategies in a team environment, including internal communications.
- Demonstrated experience in multitasking and taking ownership of large and long-term projects with multiple stakeholders.
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