Boutique Website: www.thelavisshlook.com

Instagram / TikTok: @lavisshlife

we are building a lifestyle that people want to step into.

Our content is not created just to look good.

It is created to build desire, grow audience, and drive sales.

We’re looking for a Content Strategist & Editor who understands that balance—someone who can take real-life moments and turn them into intentional, high-performing content that converts.

Role Overview

You will work closely with a Fashion Designer, public figure, and music artist, capturing and shaping lifestyle content into structured, strategic storytelling.

This includes content built around:

1. Travel
2. Luxury shopping and brand interactions
3. Behind-the-scenes moments
4. Daily routines and “soft life” content
5. Music studio sessions
6. Fashion design– Fittings, photo shoots, sketches
7. Boutique ownership/entrepreneurial journey– Trade shows, capsule planning etc.

Your responsibility is to turn these moments into content that captures attention, builds connection, and leads to action.

Key Responsibilities

1. Develop and execute a content strategy focused on growth and conversions
2. Plan and edit short-form video content (Reels, TikTok, YouTube Shorts) with strong hooks and clear storytelling
3. Capture and organize lifestyle content in real-time environments
4. Turn everyday moments into desire-driven narratives that support product sales
5. Build and execute content funnels (awareness → desire → trust → conversion)
6. Integrate Lavissh's boutique products and offers in a way that feels natural, not forced
7. Identify digital products and brand partnership opportunities
8. Stay aligned with trends across fashion, music, and luxury lifestyle content
9. Track performance and optimize content based on what actually works
10. Maintain consistent content planning and scheduling

What We’re Looking For

You should be able to:

1. Create content that makes people want the lifestyle—and then take action
2. Balance aesthetic, storytelling, and selling without overdoing any one of them
3. Think beyond posting—understanding why content performs and how it converts
4. Turn simple moments into high-impact, engaging content
5. Approach content with both a creative and strategic mindset
6. Prioritize brand partnerships, music promotion, digital products, and boutique sales when planning, editing, and scheduling content, ensuring every post supports a clear business objective.

Requirements

1. Experience in content strategy, editing, or social media marketing
2. Strong skills in short-form video editing (CapCut, Premiere, Final Cut, etc.)
3. Experience with TikTok, Instagram Reels, or similar platforms
4. Understanding of engagement, performance metrics, and content optimization
5. Ability to plan, organize, and schedule content consistently
6. Comfortable working in fast-paced, lifestyle-driven environments
7. Demonstrated ability to turn social media content into measurable revenue through product sales, brand partnerships, sponsorships, affiliate marketing marketing, event sales, and digital products.

Bonus If You

1. Can capture or direct content in real-time settings (travel, events, photo shoots, shopping)

Goal of This Role

To build a content system that:

1. Grows a loyal and engaged audience
2. Strengthens brand identity and demand
3. Build and optimize a strategic content ecosystem that converts content into partnerships, music growth, digital product sales, boutique revenue.

To ApplyPlease submit:

1. Links to content you’ve created or edited
2. Your portfolio or social media
3. A brief note on how you approach creating content that converts

Pay: From $20.00 per hour

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