Content Marketing Specialist

JobTread is setting a new standard in construction management software, offering powerful tools that help construction businesses streamline workflows, boost productivity, and achieve higher profitability. We're looking for a creative, data-savvy, and results-driven Content Marketing Specialist to strengthen our brand presence, engage our audience, and drive lead generation.

In this role, you'll be integral to our marketing strategy, crafting compelling content across multiple digital platforms to showcase our industry expertise and connect with our target market. As a key member of the marketing team, you'll create content that aligns with demand generation goals, strengthens SEO efforts, and builds our thought leadership within the construction industry.

If you're passionate about creating impactful content that drives measurable business growth, we'd love to hear from you. Join us in transforming the construction industry with innovative software solutions!

Responsibilities

1. Create high-impact content that fuels demand generation and lead nurturing, including eBooks, lead magnets, case studies, and webinars.
2. Produce compelling website content, blog posts, and social media content that resonates with the construction industry and boosts brand awareness.
3. Optimize content for SEO, conduct keyword research, and track performance using Google Analytics and other analytics tools.
4. Regularly analyze content performance and adjust strategies based on data insights to maximize impact.
5. Oversee content creation for our Builder Stories podcast, including transcription, publishing, and promotion to expand our brand voice and reach.
6. Manage video testimonials and other video assets to enhance our social media and digital presence.
7. Design engaging email sequences that nurture leads and support marketing automation strategies, ensuring alignment with broader campaigns.
8. Research and apply for industry awards to bolster brand credibility and market positioning.
9. Draft press releases and other PR materials to highlight JobTread's achievements, product launches, and company milestones.
10. Contribute to other marketing initiatives as needed.

Qualifications

1. Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
2. 3+ years of experience in content marketing, with a track record of achieving measurable growth in brand awareness and lead generation.
3. Exceptional writing and storytelling skills, with strong attention to detail.
4. Proven ability to manage multiple projects independently and meet deadlines.
5. Proficiency in SEO best practices, Google Analytics, and content management tools.
6. Experience with marketing automation and CRM platforms (e.g., Pardot, Salesforce) is highly desirable.
7. Knowledge of the construction or SaaS industry is a plus and will help you connect with our target market.

Perks

1. Join a small, growing team as an early team member.
2. Upward career mobility at a high-growth startup.
3. Make an impact and advance your career development.
4. Opportunity to become an innovator and solve real-world problems for construction.
5. Creative and entrepreneurial working environment
6. Work every day with successful, smart, and highly motivated people.
7. Electronic standing/sitting desks with top of the line secondary monitors.
8. Weekly Team Lunch, Happy Hours, and other team events.
9. Casual dress code.
10. Flexible schedule.

Benefits

1. Dental, health, and vision insurance
2. Paid training
3. 401k plan + matching
4. Vacation and other Paid Time Off
5. Free access to an onsite workout facility

About JobTread

JobTread provides end-to-end construction management software that helps construction businesses manage all of their processes, from pre-construction through to project completion.

Our full suite of features includes everything construction businesses need to manage their jobs, team members, documents, photos, customers, vendors, and sub-contractors all in one place. And our budget-first approach creates financial transparency at every stage of a project. Get organized, complete your projects on time, and increase your profits with JobTread.

JobTread's mission is to leverage technology to create more profitable construction companies. Come be a part of the fun and challenging environment at our headquarters conveniently located in Dallas, TX right off Interstate 635 & Coit Rd.

JobTread is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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