Customer Loyalty and Customer Experience should be a top priority for every marketer. Loyalty360’s vision is to share expertise, best practices, and insights that help guide this rapidly growing area of interest. As a Content Creator & Staff Writer, you will play a critical role in shaping the voice of Loyalty360 and positioning us as the leading resource for customer loyalty professionals. This is an opportunity to create compelling, market-focused content that informs, engages, and inspires an audience of industry leaders.

Key Responsibilities

Writing & Editing

1. Develop well-researched long-form pieces, including In-Depth Exclusives, magazine articles, case studies, reports, and advertorial content, conveying a unique voice and expert perspective.
2. Collaborate with account management team members to craft content based on membership deliverables, including Q&A interviews and thought leadership articles.
3. Work with Loyalty360 leadership to conduct interviews with business executives; ghostwrite articles or long-form pieces based on interview content and identify industry trends.
4. Write and edit daily articles for Loyalty360’s various outlets, positioning the organization as the most prolific resource and expert voice for customer loyalty news.
5. Coordinate development, tracking, and scheduling of Loyalty360 Industry Briefs.
6. Proofread and edit copy from internal and external sources to ensure editorial standards.
7. Create written copy for marketing, event, and advertising projects as needed.
8. Assist in developing and coordinating Loyalty360’s PR outreach process.

Content Management

1. Develop and maintain knowledge of the industry and target audience to understand what attracts, grows, and retains readers and members.
2. Work with Loyalty360 web development, marketing, and leadership teams to develop, execute, and monitor SEO plans and linking strategies.
3. Ensure content aligns with marketing and sales efforts; develop a plan for integrating content with overall marketing and event strategies.
4. Assist with content management for Loyalty360 member deliverables—work with clients on article ideas/questions, create content, and support approval, scheduling, and tracking processes.
5. Collaborate with the marketing team to suggest content and posts for Loyalty360 social media channels and email newsletters.

Article Production & Tracking

1. Write 4–5 articles per week based on Loyalty360 podcast interviews, Q&A sessions, and meetings with supplier and brand members. Articles will range from 500 to 1,400 words depending on type.
2. Synthesize video interviews and written responses into clear, engaging articles.
3. Track article progress using project management tools and spreadsheets, including: Interview date, writing start date, draft completion, review, member sign-off, and publication
4. Develop questions for upcoming interviews conducted by Loyalty360 personnel.

Qualifications & Skills

1. Education: Bachelor’s degree in Journalism, Communications, Marketing, or a related field (or equivalent experience).
2. Experience: 3+ years of professional writing or content creation experience, preferably in B2B marketing, customer experience, or loyalty industry.
3. Writing Skills: Exceptional ability to craft clear, engaging, and insightful content for multiple formats (articles, reports, interviews, marketing copy).
4. Research & Analysis: Strong aptitude for researching industry trends and translating complex topics into accessible, actionable insights.
5. Collaboration: Comfortable working with cross-functional teams and interviewing senior executives.
6. Attention to Detail: Excellent proofreading and editing skills to maintain high editorial standards.
7. Technical Skills: Familiarity with CMS platforms, SEO best practices, and basic digital marketing principles.
8. Adaptability: Ability to manage multiple projects and deadlines in a fast-paced environment.

Company Culture & Benefits

At Loyalty360, we are passionate about helping marketers succeed in the evolving world of customer loyalty. We foster a collaborative, supportive environment where creativity and innovation thrive.

Our Values:

1. Continuous Learning: We encourage professional growth and provide opportunities to expand your knowledge of loyalty and customer experience.
2. Collaboration: We believe the best ideas come from working together and sharing diverse perspectives.
3. Impact: Your work will directly influence how brands engage and retain their customers.

Benefits Include:

1. Flexible work environment
2. Opportunities for professional development and industry networking

Pay: From $55,000.00 per hour

Benefits:

1. 401(k)
2. Dental insurance
3. Health insurance
4. Paid time off
5. Vision insurance

Work Location: Remote

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