The Content Creator/ Associate Editor is adept at business writing, and identifying and highlighting macro trends through a variety of media assets. The content creator covers primarily the dietary supplements industry to meet the needs of B2B audiences, specifically consumer packaged goods (CPG) brands, through the lenses of suppliers of nutritional ingredients as well as sundry service providers including lawyers, university researchers, and consultants. This position will produce news and feature stories, from scientific clinical studies and ingredient research to financial issues, business trends, litigation, and regulatory affairs.
 

The content creator has the responsibility to produce high-quality content, including articles, videos, reports, infographics, etc. with an interesting and authoritative feel that speaks to and connects the dots for, high-level executives and decision-makers in the U.S. health and nutrition industry. This person must be a diligent fact-checker and skilled writer who is comfortable interviewing an array of sources, ranging from marketing executives and ingredient scientists to the C-suite and government officials.
 

Main Job Duties
 

1. Report on breaking news in the dietary supplement industry
2. Develop and write long-form articles for the monthly digital magazine, Natural Products Insider, that highlight and analyze macro trends affecting finished product brands, ingredient suppliers, contract manufacturers and others in the supply chain
3. Write long-form, deep-dive reports that focus on specific industry sectors (e.g., cognitive and immune health conditions, pet and physician supplement segments)
4. Head up special editorial projects as needed
5. Build and deploy weekly e-newsletters
6. SEO savant and copyeditor who can improve stories written by others and increase page views
7. Ideate and execute content for social media including video uploads to YouTube
8. Attend trade shows and conferences to report on developments and meet and speak with industry stakeholders. The role also may entail moderating and presenting during online and in-person industry events.

Objectives of this Role
 

Content Development and Execution
 

• Report on breaking news in the dietary supplement and functional food/beverage industries, including, among other things, company announcements, ingredient launches, new product innovations, mergers and acquisitions, quarterly earnings announcements, regulatory developments, lawsuits, and new legislation.
• Develop and write long-form articles that highlight and analyze macro trends affecting finished product brands, ingredient suppliers, contract manufacturers and others in the supply chain.
• Write long-form reports and digital magazine articles as needed.
• Copyedit staff articles and other written contributions with an eye toward improving copy and increasing page views
• Develop and moderate conference programming for in-person and online portfolio events that serve supplement brands in their product ideation, formulation, and marketing strategy. This involves developing the content for individual conference programs/webinars/community events, working with industry subject matter expert speakers, conferring with the marketing department on descriptions, and working with event and production team on logistics.
• Create content for social media.

Collaboration
 

• Collaborate with Content Director of Editorial and other team members to develop story ideas and produce multimedia for the website, including podcasts and videos.
• Work with other editors to improve copy and publish content that meets the audience’s needs.
• Work with marketing and video teams to develop new content concepts.

Industry Connection
 

• Participate actively in the field, at industry events, online forums, networking and other engagement opportunities to develop relationships in the market.
• Attend trade shows and conferences to gather information, and to meet and speak with audience members and clients.
• Speak, present and moderate engaging and thought-leadership ideas during online and in-person industry events.

Daily & Monthly Responsibilities
 

• Write news and feature articles for online posting on a near-daily basis.
• Communicate with the content team to update the status and outline work challenges and solutions.
• Copyedit content written by colleagues and outside sources.
• Brainstorm and execute new content strategies.
   

Qualifications
 

• Located in Phoenix, AZ or Boulder, CO
• Creative/Analytical: Creative and analytical skills with the ability to conduct research and develop engaging, captivating stories and content that appeals to the target audience.
• Diligent/Persistent: The content creator must be a diligent fact-checker who is comfortable interviewing a variety of sources, ranging from marketing executives and ingredient scientists to the C-suite and government officials.
• Communication and Writing: Excellent communication with demonstrated writing and editing skills and ability to craft headlines, teasers, and article copy. Ability to create content in different mediums, including image galleries, podcasts and videos.
• Web writing and SEO: An understanding of writing for the web, best practices for SEO, and utilizing data to inform content
• MS Office/Software: Excellent skills in Microsoft Word, Excel, and PowerPoint.
• Ability to travel
• A Bachelor’s degree in English, Journalism, Communications, or any other related field is preferred.
   

Additional Information
 

We offer:
 

• The salary range for this role is 60-63k depending on experience
• Access to LinkedIn Learning and other development/training opportunities
• Health and Wellness Benefits (medical, dental, eye)
• 401K and Matching
• Employee Stock Purchase Program
• Generous PTO policy
• Work-life balance
• Additional discounts through various partnerships

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.As such, Informa is proud to be an Equal Opportunity Employer.We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

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