We are seeking a dynamic and innovative Creative Content Copywriter who specializes in crafting compelling ad copy and creative content. The ideal candidate will bring their expertise in fintech services and alongside a creative knack for sharp, engaging headline copy and long-form content. Proficiency with AI tools and SEO strategies is crucial, along with hands-on experience managing content within a CMS.

Key Responsibilities

1. Ad Copywriting and Creative Tasks
2. Develop engaging ad copy that resonates with the target audience across various platforms, including digital, print, and social media (Source: SG25 US Marketing and Creative).
3. Collaborate with teams and stakeholders to align content with branding, campaign goals, and messaging.
4. Write long-form content and edit for precision, while tapping into creativity for sharp, attention-grabbing headlines for ads and web projects.
5. AI Expertise (Generative AI & LLM)
6. Leverage AI solutions, such as large language models (LLMs), to 10X your creative efficiency and boost the depth and impact of content creation (Source: SG25 US Marketing and Creative).
7. Incorporate AI-powered tools into workflows, optimizing ideation, personalization, and experimentation within the creative process.
8. SEO and Inbound Marketing
9. Build and execute SEO-optimized inbound strategies for maximum content discoverability (Source: SG25 US Marketing and Creative).
10. Conduct keyword research and systematic on-page SEO optimization to improve organic rankings.
11. Website Management and CMS
12. Familiarity with website management tools and platforms, enabling the creation and updating of web pages using CMS software (Source: SG25 US Marketing and Creative).
13. Design layouts, edit page content, and ensure compatibility with the overall site branding.
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Requirements

1. Proven experience with Content Management System (CMS) and CRM
2. Demonstrable skills in creating compelling editorial content
3. Ability to create engaging advertisements for diverse platforms
4. Experience in blogging and online content creation
5. Familiarity with strategies to enhance brand awareness
6. Proven track record in campaign planning and execution
7. Expertise in developing and executing content strategies
8. Mastery of On-Page SEO techniques to increase web visibility
9. Proficiency in Off-site SEO strategies to enhance web presence
10. Legal qualification, preferably LLM, is a distinct advantage
11. Understanding of AI strategy and its application in content creation
12. Ability to work independently and as part of a team
13. Excellent written and oral communication skills
14. Strong attention to detail and proofreading skills
15. Ability to meet tight deadlines and work under pressure.
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Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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