We are seeking a dynamic and innovative Marketing Specialist to join our team. As an Email Marketing Specialist, you will oversee all aspects of email marketing campaigns, including market research, content creation, content automation, and reporting.

Essential Duties and Responsibilities

The production and execution of all email campaigns, including building emails from templates and HTML, scheduling, and reporting.
Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
Use customer data such as web behavior to drive the message and content personalization.
Plan and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift.
Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

Qualifications and Skills

Ability to work well in a team environment as well as independently.
Strong project management skills and exceptional attention to detail.
Ability to prioritize tasks and meet deadlines.
Proven experience managing an email marketing program preferred.
Hands-on experience in marketing automation platforms a plus
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database is a plus.

Experience

Degree in Marketing Communications, or related field (preferred).
Minimum of three (3) years of experience as an Email Marketing Specialist, or related field.
An equivalent combination of education, experience, or training may be considered.

Join us in shaping the future of our brand through innovative marketing strategies!

Job Type: Full-time

Pay: $21.00 - $29.00 per hour

Expected hours: 40 per week

Benefits:

401(k)
401(k) matching
Dental insurance
Employee assistance program
Health insurance
Life insurance
Paid time off
Vision insurance

Schedule:

8 hour shift
Day shift
Monday to Friday

Ability to Relocate:

Sanborn, NY 14132: Relocate before starting work (Required)

Work Location: In person

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Job Title: CONEQUIP PARTS & EQUIPMENT LLC

Company Name: Email Marketing Specialist

Salary: $ 21.00
-
$ 29.00 Hourly

Job Industry: Marketing and Advertising

Job Type: Full time

WorkPlace Type: On-Site

Location: Sanborn, NY, United States

Required Candidates: 1 Candidates

Skills:
Communication

Content Management

Digital Production

Job Description:

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Job Title: CONEQUIP PARTS & EQUIPMENT LLC

Company Name: Email Marketing Specialist

Salary: $ 21.00 - $ 29.00 Hourly

Job Industry: Marketing and Advertising

Job Type: Full time

WorkPlace Type: On-Site

Location: Sanborn, NY, United States

Required Candidates: 1 Candidates

Skills: Communication Content Management Digital Production

Job Description:

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