Department: Communications

Position Control Number: 0117-001

FLSA Status: Personal Staff not subject to FLSA

Safety Sensitive Designation: This position is not designated as safety-sensitive.

Random Drug/Alcohol Test: No

Opening Date: January 23, 2024

Closing Date: January 29, 2024 at 11:59 PM

This job description should not be interpreted as all-inclusive. It is intended to identify the essential functions and minimum qualifications of this job. The incumbent(s) may be required to perform job-related responsibilities and tasks other than those stated in this job description. Nothing in this job description restricts management’s right to assign or reassign job-related responsibilities and tasks to this job at any time. Certain functions are understood to be essential; these include, but are not limited to, attendance, getting along with others, working a full shift, and dealing with and working under stress. Any essential function of this class will be evaluated as necessary should an incumbent/applicant be unable to perform the function or requirement due to a disability as defined by the Americans with Disabilities Act (ADA). Reasonable accommodation for the specific disability will be made for the incumbent/applicant only to the extent medically and reasonably feasible.

EEO/AA/F/M/Vet/Disabled

JOB SUMMARY: Responsible for the preparation and dissemination of information regarding County services and programs to the public and implementation of communication strategies through the use of social media.

ESSENTIAL JOB FUNCTIONS:

• Develops and distributes educational material promoting awareness of County services and activities including news releases, publications, articles, and exhibits.
• Writes and/or presents speeches concerning County operations, programs, and issues for various civic groups, agencies, and the general public.
• Conducts public awareness presentations to citizen groups, governmental agencies, and the general public as needed.
• Establishes and maintains a comprehensive communication plan for Pulaski County.
• Develops and maintains an annual Request for Proposal (RFP) for communications consultants to procure local media advertising.
• Develops crisis communication strategies and procedures; conducts news releases addressing crisis situations.
• Prepares and presents promotional and educational programs to government agencies, civic organizations, schools, and the general public.
• Promotes Pulaski County Government at civic functions, job fairs, meetings, and other events.
• Writes, edits, and disseminates news releases to news media including newspapers, radio, and television media.
• Researches past records to obtain pertinent information concerning news releases.
• Coordinates media coverage of County events.
• Develops and recommends procedures to improve the effectiveness of inter-departmental communication.
• Manages the County website for content ensuring the maintenance of current, accurate, and complete information.
• Serves as department liaison regarding governmental affairs with other states, local, and federal governmental agencies.
• Evaluates and directs social media initiatives such as Facebook, Twitter, and others ensuring the communication of County news and activities.
• Develops strategies to position the County services and programs online through social media sites and other web tools.
• Analyzes and recommends appropriate methods and styles of communication to maximize public access to County information.


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SECONDARY DUTIES AND RESPONSIBILITIES:

Performs other related duties as required.

PERSONNEL SUPERVISED: Provides direct supervision to one Communications Specialist.

WORKING CONDITIONS: Duties are primarily performed within a smoking-restricted office environment. However, attendance at meetings and functions at outside agencies within the County may be required.

MINIMUM QUALIFICATIONS:

REQUIRED SKILLS, KNOWLEDGE, AND ABILITIES:

• Considerable knowledge of the principles and techniques of public information, public relations, and marketing.
• Considerable knowledge of operational services and activities within Pulaski County departments.
• Considerable knowledge of publication design and layout techniques.
• Considerable knowledge of business and publishing software.
• Considerable knowledge of communication strategies through social media websites.
• Good knowledge of communications media.
• Some knowledge of the principles and practices of journalism and media writing.
• Ability to write news releases, articles, and other materials.
• Ability to design and produce brochures, pamphlets, and other public informational materials.
• Ability to prepare and present oral and written information and reports.
• Ability to conduct informational research.
• Ability to analyze communications strategies.
• Ability to attend work regularly and reliably.
• Skill in the operation of a computer and use of design and publication software and social media websites.


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PHYSICAL REQUIREMENTS:

• Visual acuity is needed for the use of a computer screen.
• Digital dexterity is needed for keyboard operation.
• Ability to communicate effectively orally in person, by telephone, and in groups.


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EDUCATION AND EXPERIENCE:

Completion of a bachelor’s degree in Communications, Journalism, Public Relations, Business Administration, Marketing, or a related field; considerable experience with public relations, communications, or a related area; or any equivalent combination of experience and training which provides the required skills, knowledge, and abilities.

Employment is contingent upon the successful completion of a criminal background check.

Must possess or be able to immediately obtain a valid Arkansas Driver's License.

Regular and reliable attendance is an essential function of this position.

PREFER:

Previous experience as a Communication Director/Manager for a mid-size to large entity.

ACCESSIBILITY NOTICE: If you are an individual with disabilities who needs accommodation or you are having difficulty using or website to apply for employment, please contact humanresources@pulaskicounty.net or call (501) 340-6110.

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