Brand Marketing Manager

Full Time, Fully Remote (PST Hours)

About Scale Media

Scale Media builds and scales mission-driven health and wellness brands through data-driven storytelling and performance marketing. Our team blends creative strategy, analytics, and technology to drive measurable growth across multiple DTC brands.

We’re a fast-moving organization where creative testing, data insights, and consumer psychology come together to power performance. If you thrive at the intersection of creativity and analytics, this is the place to do your best work.

About the Role

As a Brand Marketing Manager, you will play a key role in shaping and executing brand strategies that drive awareness, engagement, and growth across our consumer and omni-channel ecosystem. You’ll translate deep insights—consumer needs, competitive landscape, business performance, and market dynamics—into impactful brand campaigns. From ideation through launch, you’ll help bring initiatives to life through thoughtful planning, cross-functional partnership, and flawless execution.

What You’ll Do

Brand Strategy & Campaign Development

1. Support the Brand Director in building and executing marketing strategies for launches, core products, and innovation.
2. Develop 360° customer-first campaigns that drive awareness, engagement, and conversion.
3. Translate technical/scientific information into clear, compelling consumer messaging across channels.

Project & Budget Management

1. Oversee campaign timelines, asset creation, content development, and cross-functional coordination.
2. Assist with budget management, forecasting, and year-end performance. (P&L familiarity a plus.)

Insights, Analytics & Growth

1. Analyze consumer, market, and business data to identify opportunities and refine strategy.
2. Set KPIs, measure performance, and optimize campaigns to deliver growth.
3. Define audience segmentation and inform content strategy to maximize ROI.

Cross-Functional Leadership

1. Partner with internal teams and external agencies to deliver campaigns on time and on budget.
2. Align stakeholders—including leadership and commercial teams—and contribute to key presentations.

What You Bring

1. 4+ years in brand or digital marketing for a DTC ecommerce or wellness brand.
2. Experience developing brand strategy, marketing campaigns, and consumer-facing collateral.
3. Strong understanding of the full marketing mix and target audience development.
4. Analytical mindset paired with creative problem-solving.
5. Data-driven approach; comfortable with metrics and insights.
6. Up-to-date on marketing trends and best practices.
7. Self-starter with strong collaboration skills; thrives in fast-paced environments.
8. Marketing or related degree preferred.

Benefits & Compensation

Salary: $80,000 – $100,000 (based on experience and interview performance)

Benefits include (but are not limited to):

1. Health, dental, and vision insurance
2. Paid holidays
3. 5 days PTO (+ 3 floating days)
4. ScaleMOVE: $240 annual wellness stipend
5. Monthly work-from-home stipend
6. Remote-first culture with collaboration hubs

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